Social Media Marketer at Psych Pharmaceuticals and Laboratory

Summary

• We are seeking an experienced Social Media Marketer to join our team. 
• The ideal candidate will be a highly motivated and creative individual with a track record of running successful social media campaigns, advertisements, and giveaways.

Key Responsibilities

• Campaign Management: Run social media advertising campaigns across various platforms (Facebook, Instagram, LinkedIn, etc.)
• Audience Identification & Targeting: Define the target audience ensuring campaigns are tailored to reach the right people, particularly those in need of our health services.
• Content Creation: Develop creative and engaging ad copy that resonates with the target audience, ensuring all content reflects the sensitivity and care needed within the health industry.
• Community Engagement: Use social media to create a sense of belonging and solidarity among followers.
• Brand Awareness & Education: Increase brand awareness by educating the public about health issues, available services, and the importance of seeking help.
• Ad Performance Monitoring: Regularly analyze the performance of ads and campaigns and the success of campaigns.
• Video Content Production: If applicable, create and edit short-form video content for platforms such as Instagram Reels, and TikTok.

Preferred Skills:

• Interested candidates should possess a Bachelor`s Degree in any relevant field.
• Video Recording & Editing
• Creative Writing
• Experience using Meta Suite (formerly Facebook Business Suite) to manage social media ads.
• Ability to create, run, and optimize paid advertising campaigns on social media platforms, particularly Facebook and Instagram.
• Familiarity with installing and managing tracking pixels (e.g., Facebook Pixel) for ad performance tracking and retargeting.
• Strong understanding of social media advertising strategies and metrics to drive engagement, leads, and sales.