Social Media Manager at Tezza Business Solutions Ltd

About the Role

• We are seeking a creative and strategic Social Media Manager to lead our social media strategy, grow our online presence, and engage our audience across multiple platforms.
• The ideal candidate will have a proven track record of building communities, creating compelling content, and driving measurable growth through social media campaigns.

Key Responsibilities

• Develop, implement, and manage a results-driven social media strategy aligned with company goals.
• Create, curate, and publish engaging content (text, images, videos, stories, reels, etc.) across platforms such as LinkedIn, Twitter/X, Instagram, TikTok, Facebook, and YouTube.
• Monitor, track, and analyze performance using analytics tools, and prepare monthly reports on KPIs.
• Manage social media advertising campaigns (paid ads, sponsored content, influencer partnerships) to maximize reach and ROI.
• Stay up to date with social media trends, tools, and best practices, and apply them to enhance brand presence.
• Engage with the online community by responding to comments, DMs, and inquiries in a timely and professional manner.
• Collaborate with internal teams (marketing, design, product, HR) to align social content with company campaigns and initiatives.
• Develop and enforce brand guidelines to ensure consistent voice, tone, and messaging.
• Monitor competitor activity and industry trends to identify opportunities for growth.

Qualifications & Skills

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 2–4 years of proven experience as a Social Media Manager or similar role.
• Strong copywriting, storytelling, and content creation skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Later).
• Experience with social media analytics and advertising platforms (Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics).
• Knowledge of SEO, content marketing, and influencer marketing is a plus.
• Strong organizational, project management, and multitasking skills.
• Creative mindset with an eye for design (basic graphic design/video editing skills are an advantage)