Social Media Manager at Stears

The Role

Why it’s important: 

• Stears produces some of the highest quality insights and data on the African continent for businesses, investors, researchers and policymakers. The role of a social media manager is to drive top-of-the-funnel growth for Stears while nurturing social audience into leads and customers.

What it covers: 

• As a Social Media Manager, your mission is to own our social media strategy and execute it to achieve our business objectives. This means leveraging existing high-quality data & insights to drive exponential audience growth, engagement and lead generation.

Who you will work with: 

• This role is part of the Growth team. You will report to the Growth Lead, but you will collaborate closely with Corporate Communications, Content Marketing, Insights Analysts, Design, and Product.

We are looking for someone with:

• At least 3 years experience working in social media management, preferably in a hybrid B2C and B2B company.
• Experience defining social media strategy to deliver brand awareness, audience growth and engagement.
• Strong understanding of B2C and B2B marketing principles and strategies.
• Demonstrated success in developing and implementing social media strategies that drive lead generation for a B2B business.
• Experience designing and running social media experiments to optimise growth and glean actionable insights.  
• Experience using tools like MailChimp, Buffer, Hubspot, TweetDeck, Sendible, Canva, LinkTree, Linkinbio, Google Sheets/Excel, Airtable etc., to efficiently plan and execute tasks.
• Up-to-the-minute knowledge of social media platforms, including Twitter, Instagram, LinkedIn, YouTube, TikTok, etc. 
• Experience running social media Ads to boost content performance and deliver growth targets. 
• Experience creating social media Ad budgets, managing and reporting performance. 
• Exceptional copywriting and storytelling skills. 
• Strict attention to detail and shoot for the highest standards.
• Ability to communicate and collaborate productively with cross-functional teams.
• Interest in African economies and business landscape.

Responsibilities

• Develop and implement a hybrid social media strategy (B2C and B2B) to increase brand visibility, generate leads, and drive engagement across various social platforms.
• Collaborate effectively with relevant teams and stakeholders to achieve strategic media and business goals. You can expect to work with a content marketer, corporate comms manager, insight analysts, product managers, sales, design, etc. 
• Lead the creation of super informative and engaging content for social media in various formats like threads, carousels, stories, text, audio, video, etc. 
• Own and manage a cross-platform content calendar to ensure effective planning and consistent distribution of content and articles across social media channels. 
• Manage Ad budget and report effective usage. 
• Create a process to stay on top of social media conversations and trends to inform content planning. 
• Conduct regular audience research to identify social media needs and ensure the content created is apt and never misses the mark. 
• Identify key metrics, create periodic reports and share performance updates with relevant stakeholders. 
• Ensure social media content and audience engagement meet desired brand standards, i.e. error-free, not abusive and safe, consistent tone-of-voice, style etc. 
• Collaborate with the Customer Success team to handle all support and brand enquiries.