Social Media Manager at Raphael Group

Job Description

• As a Social Media Manager, you’ll be responsible for crafting and executing comprehensive social media strategies across all key platforms.
• You’ll play a critical role in shaping our brand narrative, increasing audience engagement, and converting followers into loyal customers.

Key Responsibilities

• Develop and implement tailored social media strategies across platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, etc.).
• Manage daily social media operations, including content creation, scheduling, posting, and community engagement.
• Produce high-quality multimedia content, graphics, short-form videos, reels, carousels, aligned with brand guidelines.
• Leverage tools like CapCut, Canva, Adobe Creative Suite, etc., to create scroll-stopping visuals and motion content.
• Analyze performance metrics (engagement, reach, CTR, conversions) and optimize campaigns based on insights.
• Manage paid social campaigns end-to-end: ad creation, budget allocation, A/B testing, and ROI tracking.
• Monitor web traffic, SEO performance, and user engagement to inform future strategies.
• Collaborate with content writers, designers, and marketing teams to ensure cross-channel alignment.
• Stay ahead of industry trends, algorithm changes, and best practices to keep our brand competitive.
• Handle reputation management, including responding to comments, DMs, and reviews in a timely and brand-consistent tone.

Requirements

• HND/Bachelor’s Degree in Marketing, Communications, or a related field.
• Minimum of 3 years proven experience managing social media accounts for brands or businesses.
• Completion of the National Youth Service Corps (NYSC) is mandatory.
• Strong portfolio of work, including links to social pages or campaigns managed.
• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, Later, etc.).
• Solid understanding of analytics platforms (Google Analytics, Meta Business Suite, LinkedIn Analytics, etc.).
• Skilled in short-form video creation and editing (CapCut proficiency is mandatory).
• Excellent copywriting, editing, and storytelling abilities tailored to digital audiences.
• Working knowledge of graphic design and creative tools (Canva, Photoshop, Illustrator, etc.).
• Ability to work independently, manage multiple projects, and meet deadlines without hand-holding.

Preferred Attributes:

• Highly creative and proactive with a passion for digital culture and social trends.
• Strong problem-solving and analytical thinking skills.
• Comfortable with performance-driven KPIs and reporting.
• Adaptable, with the ability to pivot quickly based on insights or business needs.
• Strong team player with excellent communication and collaboration skills.
• Organized, detail-oriented, and deadline-focused.

Salary
N135,000 / Month.