Social Media Manager at MacTay Consulting

Job Responsibilities:

• Manage the liquor store's online presence by developing marketing strategies.
• Research on the current trends and audience preferences.
• Design social media strategies to align with business goals.
• Create quality content (original text, news, photos and videos).
• Analyze SEO and web traffic metrics.
• Communicate with other teams like sales and marketing to ensure brand consistency.
• Facilitate proper customer service.
• Monitor customer reviews.
• Develop brand awareness by implementing new features like promotions and competitions.
• Manage projects and campaigns.

Job Requirements: 

• Content writing is an added advantage.
• Exceptional copywriting skills.
• Previous proven work experience as a social media manager. 
• Ability to deliver creative content (text, photo and video). 
• In-depth knowledge of SEO, keyword research and google analytics.
• BSc in Marketing or its equivalent. 
• Sufficient understanding of online marketing channels.