Social Media Manager at Levitikal Group

Key Responsibilities

• Oversee day-to-day management of social media accounts designs, campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Design and implement social media strategy to align with business goals
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Generate leads from social media engagement
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• BSc/BA in business, marketing, journalism, public relations or related field
• 3-5 years of social media and content management experience
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills