Social Media Manager at Konga Online Shopping Limited

OVERVIEW

• Develop relevant content topics to reach the company's target customers.
• Create, curate, and manage all published content (images, video, written and audio/podcast). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

KEY DUTIES

• Deliberate planning, strategy and goal setting
• Development of brand awareness and online reputation
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Create a regular publishing schedule and promote content through social advertising.
• Conduct online advocacy and open a stream for cross-promotions.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, landing pages, Twitter profile, Blog, etc.)
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Create and manage an online review funnel for building online reviews and reputation.

KNOWLEDGE/EXPERIENCE

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”

SKILLS

• Web Analytics & Reporting
• ROI Analysis
• Copywriting

QUALIFICATIONS:

• BS/MS degree in marketing or a related field.