Social Media Manager at Daily Trust

Summary

• The Social Media Manager leads the Daily Trust social media strategy, reporting directly to the Online editor.
• The candidate coordinates and supervises the social team to distribute content and engage our audience on Facebook, YouTube, Twitter, Instagram, Linkedin, TikTok and newer platforms.
• The ideal candidate will have video editing skills and the ability to produce appealing visual content for different social media platforms, develop and lead the team to execute an effective YouTube strategy.

Job roles

• Supervises the social media team
• Writes and edits social posts and stories from the website Coordinate, evaluate, and manage growth strategies for each platform
• Identify, plan and execute social media and community engagement activities for Daily Trust and Trust TV social platforms
• Create copies for paid and organic social media, banner ads, publicity materials, and e-newsletters to build an audience and drive engagement.
• Develop plans to convert social media followers to loyal audience.
• Set KPIs and track metrics for growth
• Develop plans for sharing and resharing long videos and making them appeal to our readers.

Requirements

• Candidates should possess relevant qualifications and work experience.

Competencies and key responsibilities:

• Management experience in a newsroom setting
• He/she must possess impeccable writing and copy-editing skills
• The candidate must be able to assign, commission and guide reporters to do good, accurate, unique and unbiased stories. Must have the ability and skills to enrich and contextualise news reports.
• He/she must be very meticulous and should be able to identify gaps in news items and ensure same are filed appropriately.
• The candidate must be able to separate the wheat from the chaff; that is, select and publish only quality stories that are of interest to the readers.