Social Media Manager at Cafechocolat

Job Details

1. Content Creation:
   • Develop and curate engaging and high-quality content, including photos, videos, and written posts, to showcase the restaurant’s menu, ambiance, events, and promotions.
   • Create a content calendar to plan and schedule posts across various social media platforms.
2. Social Media Strategy:
   • Develop and implement a social media strategy aligned with the restaurant's brand, goals, and target audience.
   • Identify and utilize key social media trends, tools, and platforms that resonate with the restaurant's audience.
3. Community Engagement:
   • Interact with followers by responding to comments, messages, and reviews in a timely and professional manner.
   • Build and maintain a positive online community, encouraging customer loyalty and advocacy.
4. Advertising and Promotion:
   • Manage social media advertising campaigns, including budgeting, targeting, and performance tracking.
   • Promote special events, offers, new menu items, and seasonal promotions to increase customer engagement and foot traffic.
5. Analytics and Reporting:
   • Monitor and analyze social media performance using analytics tools to track metrics like engagement, reach, and follower growth.
   • Provide regular reports on social media performance and insights, recommending improvements and new strategies.
6. Brand Management:
   • Ensure all content and interactions align with the restaurant's brand voice, image, and values.
   • Monitor the online reputation of the restaurant and manage any negative feedback or issues professionally.
7. Collaboration:
   • Work closely with other departments, such as customer service , production team, and other staffs, to ensure cohesive messaging and strategies.

Collaborate with influencers, bloggers, and other partners for cross-promotion and expanded reach.