Social Media Manager at Bottleking Limited

Key Responsibilities
Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with Bottleking’s marketing goals.
• Research and stay updated on industry trends and competitor activities to inform strategy adjustments.

Content Creation:

• Plan, create, and schedule engaging and original content, including graphics, photos, videos, and written posts, across platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Collaborate with the creative team to produce content that reflects Bottleking’s brand voice and values.

Community Management:

• Respond promptly to comments, messages, and inquiries, fostering positive interactions with followers.
• Monitor brand mentions and engage with user-generated content to enhance brand visibility.

Analytics and Reporting:

• Track key performance indicators (KPIs), such as engagement rate, follower growth, reach, and conversion rates, to assess the effectiveness of campaigns.
• Prepare detailed weekly and monthly performance reports with insights and actionable recommendations.

Campaign Management:

• Plan and execute social media campaigns, including product launches, promotions, and partnerships.
• Manage paid advertising on platforms to maximize ROI and reach target audiences.

Audience Growth:

• Identify opportunities to grow Bottleking’s online audience through collaborations, partnerships, and creative initiatives.
• Engage with relevant influencers and brands to expand our reach.

Crisis Management:

• Handle sensitive or negative feedback with professionalism, ensuring Bottleking’s reputation is upheld.
• Develop crisis communication plans for unforeseen situations.

Trendspotting and Innovation:

• Stay on top of social media trends, tools, and algorithm updates to ensure Bottleking remains ahead of the curve.
• Introduce creative ideas for new content formats and audience engagement.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Communications, Media Studies, or a related field.
• Proven experience (3+ years) as a Social Media Manager or similar role.
• Strong writing, editing, and communication skills.
• Proficiency in social media platforms (Instagram, Twitter, TikTok, Facebook, LinkedIn) and scheduling tools (e.g., Hootsuite, Buffer).
• Experience with analytics tools (Google Analytics, Meta Insights) and running paid campaigns.
• Creative mindset with strong visual storytelling abilities.
• Ability to work under pressure, manage multiple projects, and meet deadlines.
• Photography and basic video editing skills are a plus.