Social Media Content Manager at SignWriters

Key Responsibilities
Content Creation & Editing:

• Edit 5 - 15 short-form videos weekly (Reels, TikTok, Shorts).
• Cut, trim, and assemble raw footage.
• Add captions, transitions, animations, music, overlays.
• Design carousels, thumbnails, and story banners.
• Maintain consistent brand aesthetic across all videos
• Create content variations for multiple platforms

Content Pipeline Mnagement:

• Maintain a structured 12-week posting calendar.
• Batch content weekly.
• Ensure timely delivery of drafts and final edits.
• Coordinate with Operations Coordinator to collect footage.
• Ensure all assets follow naming + folder standards.

Social Media Management:

• Schedule daily posts using Meta Suite.
• Manage comments, DMs, replies (with guidelines).
• Track platform performance and audience sentiment.
• Identify emerging trends for adaptation.

Brand Consistency & Language:

• Apply brand fonts, colors, tone, transitions, and templates.
• Follow brand bible and creative guidelines.
• Maintain a unified, professional look.

Analytics & Reporting:

• Provide weekly performance analysis.
• Track growth KPIs (reach, engagement, retention).
• Recommend improvements.
• Highlight top-performing content and trends.

Team Collaboration:

• Receive direction from team lead.
• Work with Operations Coordinator for footage, timelines, and approvals.
• Adapt feedback quickly and cleanly.

Required Skills & Experience
Content Creation & Editing Skills:

• Candidates should possess relevant qualifications.
• 2 - 5 years experience in social media content creation or digital storytelling.
• Proven ability to produce high-volume short-form content (8–15 videos weekly).
• Strong proficiency in CapCut (required).
• Working proficiency in Adobe Premiere Pro or DaVinci Resolve.
• Ability to edit fast without compromising quality.
• Strong understanding of pacing, retention, and storytelling structure.

Design & Branding Skills:

• Intermediate proficiency in Canva or Figma.
• Ability to create carousels, thumbnails, and stories with clean, professional layouts.
• Understanding of brand consistency (colors, fonts, templates, overlays).

Platform & Algorithm Knowledge:

• Deep understanding of Instagram Reels, TikTok, and YouTube Shorts algorithms.
• Ability to identify and adapt trends quickly.
• Strong understanding of content timing, hashtags, SEO captions, and viral mechanics.

Organizational & Pipeline Management Skills:

• Excellent file management + version control discipline.
• Ability to maintain a structured 12-week content calendar.
• Experience working with raw footage, editors, and operations teams.
• Ability to follow strict SOPs.
• Ability to manage deadlines across multiple tasks and platforms.
• Must be extremely organized with digital assets.

Analytics & Reporting Skills:

• Basic to intermediate understanding of analytics dashboards.
• Ability to interpret retention graphs, engagement rate, saves, shares, CTR.
• Ability to turn insights into action.
• Experience producing weekly analytics reports.

Copywriting & Communication Skills:

• Strong caption writing ability.
• Ability to create compelling hooks and calls-to-action.
• Understanding of narrative copy for transformation stories.
• Good command of English for clean, error-free captions.
• Strong communication skills for aligning with team lead + operations coordinator.

Work Ethic & Execution Style:

• Fast execution with strong attention to detail.
• Ability to work under pressure without losing quality.
• Consistent, reliable, accountability-driven.
• Comfortable in a highly structured, system-driven environment.
• Ability to receive feedback and make edits quickly.
• Willingness to grow with the role as the brand scales.

Bonus Skills (Not required but strong advantages):

• Experience in beauty, lifestyle, transformation, or makeover content.
• Experience managing creators or influencer pages.
• Photography or basic lighting knowledge.
• Motion graphics basics (text animations, lower thirds).

Required Tools:

• CapCut.
• Adobe Premiere or DaVinci Resolve.
• Canva or Figma.
• Meta Business Suite.
• TikTok Creative Suite.
• Google Drive.
• Notion/Trello.
• WhatsApp Business.