Social Media Content Creator at Betway Africa

What you’ll be doing

As part of your role, your responsibilities will include:

• Develop and execute comprehensive social media content strategy for Betway across platforms including Facebook, Instagram, Twitter, TikTok, YouTube etc.
• Create compelling brand content that resonates with the target audience across platforms.
• Ensure all content adheres to Betway’s brand guidelines and voice.
• Work closely with marketing, design, product and other teams to align social media efforts with key marketing objectives.
• Plan and maintain a content calendar in alignment with sporting events, product offers, promotions etc.
• Monitor and respond to comments and messages across all Betway social media channels in a timely and professional manner.
• Track, analyze and report on social media performance metrics and KPIs.
• Collaborate with digital marketing team to implement paid social media campaigns.
• Any other ad-hoc tasks as required by the Team Lead.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Proficiency in social media management platforms (Sprout, Hootsuite, Buffer etc.).
• Experience with social media analytics tools.
• Basic graphic design skills and familiarity with design software (Canva, Adobe Creative suite etc).
• Video editing capabilities for short-form content (CapCut, InShot etc.).
• Understanding of social media advertising platforms and campaign optimization.
• Knowledge and familiarity with sports and betting terminologies.

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• Previous experience managing brand accounts or influencer collaborations.
• Knowledge of paid social media advertising and campaign management.
• Experience in developing content calendars and end-to-end social media campaigns.
• Familiarity with social listening tools and trend analysis.
• Knowledge of copywriting techniques for conversion-driven content.
• Experience with live content creation (Instagram Live, TikTok Live, Twitter Spaces, etc.).
• Familiarity with email marketing and integration with social media campaigns.
• Understanding of community management and online reputation strategies.
• Experience working in industries such as fintech, e-commerce, entertainment, or lifestyle brands.
• Knowledge of photography and videography to create original media content