Social Media Content Creator at African Things

About the Role

• We are looking for a creative and detail-oriented Social Media Content Creator to help grow our brand visibility, engagement, and sales online. The ideal candidate is passionate about digital trends, has strong video editing skills, and can translate brand goals into engaging content for TikTok, Instagram, and YouTube Shorts.

Key Responsibilities

Content Research & Ideation

• Use TikTok Creator Search and insights to identify trending keywords, sounds, and content inspiration.
• Research audience interests to align content with brand goals.

Content Creation

• Visit the Oniru store once a week to film B-roll footage for use in videos.
• Use ChatGPT to create content guides, captions, and scripts.

Editing & Design

• Edit videos using TikTok Studio, Instagram tools, and Canva for professional, engaging posts.
• Repurpose blogs into long-form videos using Lumen5 for YouTube.

Publishing & Scheduling

• Schedule and publish content consistently across TikTok, Instagram, and YouTube Shorts.
• Ensure posts are optimized for best engagement times and platform-specific formats.

SEO & Optimization

• Research YouTube keywords and trends to maximize reach and visibility.
• Optimize video titles, descriptions, and tags for higher search ranking.

Analytics & Reporting

• Track performance metrics across platforms.
• Send weekly reports on social media growth, engagement, and recommendations for improvement.

Requirements

• Proven experience managing TikTok, Instagram, and YouTube content.
• Strong video editing and design skills (TikTok Studio, Canva, Lumen5, or similar).
• Knowledge of SEO for social media and YouTube.
• Creative, self-motivated, and highly organized.
• Excellent written and verbal communication skills.
• Ability to work independently and meet deadlines.

Nice to Have

• Experience in content marketing or e-commerce brands.
• Basic photography/videography skills.
• Familiarity with AI tools like ChatGPT for ideation.