Social Media Associate at Korapay

About The Role

• The Social Media Associate manages Kora's social presence end to end — from strategy to execution. You will use social platforms to educate businesses, drive demand for Kora's products and strengthen the brand across Africa and global markets.
• You will collaborate with Brand & Product Marketing, Communications, Merchant Success, Design and Performance Marketing to ensure content is consistent, accurate and effective.
• Your work increases visibility, product understanding and inbound demand.

Requirements
Key Responsibilities

Social Strategy and Execution

• Manage social media channels end to end including strategy, planning, content creation and publishing
• Develop platform-specific plans for LinkedIn, X, Instagram and YouTube
• Maintain a consistent posting rhythm across all platforms
• Ensure all content aligns with Kora's brand identity and messaging

Product Education and Adoption

• Turn product updates and feature information received from the Communications Associate into clear social content
• Create simple explanations for API capabilities, payment flows and new features
• Produce educational content that drives interest, trust and product adoption

Content Creation

• Create high-quality posts, graphics, carousels and short videos tailored to each platform
• Humanise the brand through team stories, community highlights and customer insights
• Repurpose blog posts, case studies, events and reports into social-friendly formats
• Work with Brand & Product Marketing to ensure messaging consistency

Growth and Campaign Execution

• Launch social-led campaigns that support demand generation, events and product promotions
• Collaborate with Performance Marketing on paid social campaigns and retargeting
• Test new content formats and creative approaches to improve reach and engagement

Monitoring and Reporting

• Track KPIs including reach, engagement, clicks, traffic and conversions
• Monitor sentiment and identify emerging trends or risks
• Provide regular performance insights and recommendations to the Marketing Lead
• Compliance and Risk Awareness
• Ensure social content follows internal compliance and communication guidelines
• Maintain accuracy when referencing products, features and merchant information

What You Will Need

• 1-3 years experience in social media management or digital content creation
• Strong writing and visual communication skills
• Ability to simplify complex fintech topics into engaging content
• Experience creating videos, graphics and platform-specific content
• Understanding of social analytics and reporting
• Familiarity with demand-generation content and social trends
• Ability to manage multiple deadlines and content calendars
• Collaborative mindset and curiosity about fintech and payments

What Success Looks Like

• Consistent, high-quality content across all social platforms
• Increased product understanding among merchants
• Strong engagement and audience growth
• Improved inbound pipeline driven by social campaigns
• Strong alignment with the broader marketing strategy