Social Media Associate (Female) at Hempawa Consult

MAIN DUTIES OF THE POST

• Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification.
• Curate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Own scheduling of content calendars, posting to ensure messaging is deployed as per schedule and is consistent with brand initiatives.
• Champion day-to-day community management of social platforms including daily moderation across social properties. Send periodical newsletters to selected audience.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Oversee the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy and brand positioning. 
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Drive consistent, relevant traffic and leads from our social network presence.
• Curate influencer lists and deploy outreach for brand campaign initiatives. 
• Collaborate with other departments (content strategy, account management, creative, etc.) to manage reputation, identify key players and coordinate actions
• Generate, edit, publish and share daily content (original text, images, video or HTML).
• Design images for the website, blog, Facebook, email campaign, Twitter, Instagram, LinkedIn, TikTok and design the layout of some professional proof books.
• Conduct conference calls and GoToMeetings for PowerPoint presentations with clients.
• Monitor day-to-day conversations and activity across all social media platforms and WordPress blog.
• Maintain several Twitter, Instagram, LinkedIn, TikTok accounts through copywriting, photography, editing, and creating advertisements.
• Proofread, edit and format text and images, design cover art, and adjust program function for each title.
• Organize and distribute influencer and VIP gift bags.
• Collect data and information for e-mail marketing.
• Plan and execute sale promotions/campaign to email subscribers.
• Increase follower participation through contests and giveaways.

SKILLS, KNOWLEDGE AND EXPERIENCE REQUIRED

• At least 2 years proven working experience in social media or related field
• Excellent consulting, copy-writing and communication skills
• Must be willing to travel
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels
• BSc in Mass Communications or related field required