Social Media Assistant at Wildlife Conservation Society

Job Purpose

• The primary objective of the social media Assistant is to develop and implement effective social media strategies, create compelling content, and manage online platforms to raise awareness, drive engagement, and support fundraising initiatives for WCS Nigeria Program.

Major Responsibilities
The Social Media Assistant will be responsible for the following:

• Develop and execute a comprehensive social media strategy aligned with WCS Nigeria Program goals.
• Create and curate engaging content (text, images, videos) for various platforms, ensuring it reflects WCS's mission and resonates with target audiences.
• Manage and update WCS Nigeria Program's social media accounts, including but not limited to Facebook, X, Instagram, Threads, TikTok and LinkedIn.
• Monitor social media trends, track analytics, and provide regular reports to assess the effectiveness of campaigns and content.
• Collaborate with the Country Director to align social media efforts with broader communication strategies.
• Engage with followers, respond to inquiries, and foster a sense of community on social media platforms.
• Stay informed about relevant environmental and conservation issues in Nigeria to inform content creation.

Minimum Requirements and Job Skills

• Bachelor's degree in Communications, Marketing, Public Relations, or related field.
• Proven experience in managing social media accounts for non-profit organizations or conservation initiatives.
• Strong understanding of wildlife conservation and environmental issues in Nigeria.
• Proficient in using social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate engaging and shareable content.
• Proven experience in social media management
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent communication and writing skills, with the ability to create engaging content.
• Creative thinker with a passion for storytelling and visual content.
• Ability to multitask and manage multiple social media accounts effectively.
• Proficiency in social media management tools and analytics platforms.
• Knowledge of SEO principles and content optimization strategies.

Additional Preferred Qualifications

• Certification in social media marketing or digital marketing.
• Experience with video production and editing.
• Familiarity with digital design software.
• Photography skills
• Previous success in growing social media followership and engagement.

Evaluation Criteria

• Applications will be evaluated based on qualifications, relevant experience, and previous social media work quality.

Values:

• Exemplifying integrity
• Demonstrating commitment to WCS Nigeria
• Embracing cultural diversity
• Embracing change

Core Competencies:

• Achieving results
• Being accountable
• Working in teams/ managing ourselves and our relationships
• Communicating for impact

Functional Skill Set:

• Managing data
• Managing documents, correspondence, and reports
• Managing information and workflow
• Planning, organizing, and multitasking.