Social Media Analyst at Rovingheights

Job brief

We are looking for a Social Media Analyst with excellent communication & creative skills to oversee the company’s social media presence through creating and implementing content strategies on social media platforms, ensuring a high level of web traffic and customer engagement.

• Conduct research on current book trends and audience preferences.
• Create and implement social media strategy to align with business goals
• Generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, and supporting social media campaigns
• Craft out social media content and plans that are in alignment with the company’s brand identity
• Produce, edit, distribute and share engaging content on a daily basis (e.g. original text, photos, videos, and news)
• Collaborate with marketing, sales, and customer service teams to ensure brand consistency
• Lead and promote social influencer programs.
• Interact with followers, reply to queries promptly, and monitor customer feedback
• Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests
• Monitor search, social, and content metrics
• Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
• Recommend proposals to tweak the social media marketing strategy for optimal results
• Prepare periodical reports on social media marketing efforts for Management.
• Keep updated on the best practices and emerging trends in social media.
• Analyze the company’s digital marketing plan and social media strategy and identify strategic weaknesses and make recommendations for improvements
• Provide market feedback to the company leadership regarding competitive offerings and prospects need.
• Log and process orders from social media for processing on CRM/Order Management Platform

Requirements

• Experience as a social media specialist or similar position.
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills.
• Ability to use social media for impressions and brand awareness.
• Excellent knowledge of social media platforms including Instagram, Pinterest, LinkedIn, Twitter and Facebook.
• Understanding of social media KPIs, web traffic metrics and SEO.
• Knowledge of the book and publishing industry is a plus.
• Bibliophile and can work in a fast-paced environment are an advantage.