SME Marketer at Moneyfield Microfinance Bank Limited

Job Summary

Primarily responsible for driving growth of risk asset with SME customers as well as maintaining client relationship.

Principal Duties and Responsibilities

• Contributing to the annual SME sales and marketing plan.
• Planning and project managing marketing events and evaluating their success.
• Evaluating the effectiveness of all marketing activities.
• Developing and implementing an internal marketing program.
• Evaluate the creditworthiness of customers by processing loan applications and documentation. 
• Monitors active loans and enforces collection and recoveries. 
• Ensure the achievement of all budget parameters. 
• Develop referral networks and cross-sell the Bank’s products and services.
• Creating and developing new innovative ways to communicate the company message to their existing customers.
• Supporting the marketing manager in day-to-day marketing activities.
• Grow the Bank’s client base through Sales Activities to potential customers.
• Any other job that may be assigned by the Regional Head, SME Marketing/Relationship Management.

QUALIFICATION, EXPERIENCE, SKILLS & COMPETENCIES

• Degree in any discipline from a reputable institution.
• Minimum of 3 - 7 years of sales experience in a similar Institution.
• Excellent interpersonal skills, attentive to detail.
• Effective negotiation, written, and verbal communication skills.
• Ability to work in a team environment.
• Analytical and organizational skills
• Customer Service
• Time management
• Self-management

Key Performance Indicators

• % of risk asset created. 
• % of deposit/liability generated.
• Number of accounts opened.
• % of new business leads generated.