Shopper & Customer Marketing Manager - Derma, CEWA at Beiersdorf

Main Accountabilities

Category Development

• Translate category strategy road map from marketing into clear growth plans and lead implementation of same.
• Monitor and track category growth indices - Numeric and weighted distribution, share in handlers, market share and develop corrective action plans to drive performance.

Campaign Plans Ownership

• Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
• Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.

POS & POS Communication

• POS excellence -
• Using the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY.
• Ensuring engaging communication at POS.
• Define picture of success by format/channel/country and make sure that same is executed.
• Reduce cost yet improve the quality of POS.
• Vendor Management.

Promotions Planning

• Planning, Approval and communication.
• PI, PD, PC, & TTC contribution planning.
• Liaising with Supply Chain for promo forecasting and bundling.
• Post Promotion analysis and making sure that corrective measures are taken.

Assortment & Merchandising

• Assortment management as per country/channel/format with objective of Sales and margin maximization.
• Planogram management- preparation and ensuring execution is done.
• Ensuring successful Implementation of Trax.
• Rolling out uniform Beauty Advisor Program for CEWA.

New Launch Management

• Define clear and concise GTM strategy.
• Outline distribution, sales and execution plans with SMART targets.
• Sharing new launch performance dashboard with the team.