SEO Specialist at PressOne Africa

• In this dynamic role, you'll take the lead in boosting our organic search presence, driving more qualified leads to PressOne Africa. We're seeking a results-driven SEO Specialist passionate about search engine algorithms and making our website shine on search results pages.

To Carry Out Your Role...

• Conduct in-depth keyword research to target the most relevant search terms.
• Optimize our website (content, structure, technical aspects) for search engines.
• Strategically build high-quality links to our website to enhance authority.
• Collaborate with content creators on SEO-optimized content.
• Analyse SEO performance data and suggest continuous improvements.

The Ideal Candidate

• A savvy SEO strategist with a proven track record of success (minimum 4 years of experience in SEO).
• You're on top of the latest SEO trends and techniques.
• Data analysis is your superpower!
• You're a quick learner, and can pick up any SEO tool.
• You have excellent written and verbal communication skills.

Your Key Responsibilities

• Keyword Research & Analysis: Identify high-value keywords and phrases to target our ideal customers.
• On-Page Optimisation: Fine-tune website content, titles tags, meta descriptions, and technical factors to boost search rankings.
• Off-Page Optimisation: Proactively build high-quality backlinks from relevant websites.
• Data-Driven Recommendations: Analyse SEO metrics, providing insights and regular reports to drive continuous improvement.
• Strategic Collaboration: Partner with content and development teams to ensure SEO best practices are integrated throughout our website.

Requirements

What You Should Have

• Bachelor's degree in Marketing, or a related field (preferred).
• 4+ years of proven experience successfully implementing SEO strategies.
• Strong analytical and problem-solving skills.
• Self-motivated and detail-oriented with an insatiable curiosity about all things SEO.