SEO Specialist - Lagos at DentistFind

ROLE DESCRIPTION

• An SEO Specialist must be able to handle problems and make decisions.
• They should also be able to recognize and prioritize what information is relevant and engaging to their target viewers. SEO Specialist uses their analytical and SEO talents to figure out what the audience wants and how to meet those needs.
• They research, analyze, and develop different tactics to optimize websites for search engines.

KEY RESPONSIBILITIES

• Manages on-page and off-page SEO activities such as strategy, keyword research, content strategy, and link building to increase rankings on all major search networks
• Analyze, review and recommend changes to websites so they are optimized for search engines
• Monitor daily performance metrics to understand SEO strategy performance, analyzing the quality of the traffic and ensuring high rankings
• Oversee SEO Analysts and identify opportunities for improvement
• Keep up-to-date with the latest SEO and algorithm changes by attending workshops, courses, researching and reading relevant material to use throughout the company's website and marketing materials
• Develop optimization strategies that increase the company's search engine results rankings and Evaluate and update SEO guidelines and processes regularly

REQUIRED SKILLS AND QUALIFICATIONS 

• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills 
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems

Preferred Qualifications

• Bachelor's degree in Communications, Marketing, Information Technology, English, Journalism, or any related field.
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus