SEO Specialist at Busha Digital LTD

About Busha

Busha was established in 2018 as a digital currency exchange platform where consumers and merchants can trade digital currencies such as Bitcoin and Ethereum. Busha has made efforts to be a trusted company in this domain and ensure that our platform is easy to use, accessible and user-friendly. Our focus is to use innovation and efficiency to build an open financial system.

There are a few things we look for across all hires we make at Busha, regardless of role or team. We assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning.

Job Location: Remote

Overview: We are looking for an SEO Specialist that is an enthusiastic, passionate SEO specialist to own the project execution and analysis that helps drive a best-in-class search strategy across our business.

Responsibilities

• Partner with the Head of Growth on our link-building strategy to drive increases in domain authority across our different domains.
• Conduct in-depth keyword research and analysis
• Daily monitor key SEO and business KPIs
• Manage our team of writers and execute content briefs for our blog & website
• Manage our local SEO and GMB strategy
• Stay abreast of industry trends and best practices in search engine optimization
• Own reporting and analysis of performance metrics and regularly share them with the greater team
• Help promote SEO awareness and best practices across the organization including educating stakeholders
• Conduct routine technical SEO audits, increase page speed, and overall site health, manage on-site SEO to improve rankings and conversions, develop internal link building strategy, and optimize top content to improve rankings and conversions
• Perform keyword research and competitive analysis
• Understand and implement technical SEO audits and changes
• Execute on-page optimizations
• Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
• Devise and execute methods to track, report, analyze and improve SEO performance
• Collaborate with SEO managers and other in-house marketing teams (e.g. paid marketing)
• Collaborate with developers and product teams to implement necessary features and changes
• Constantly develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders
• Serve as the key SEO expert/advocate
• Keep up-to-date with latest SEO trends, strategies and algorithm changes

Requirements

• At least 3+ years of prior experience working in SEO
• Good understanding of SEO best practices
• Passion for SEO and internet marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
• Data-driven and analytical mindset
• Attention to detail
• Project management skills

Nice-to-haves

• Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMRush)
• Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
• Experience and/or understanding of other marketing channels (e.g. PPC)
• Experience working with CMS'
• Experience with technical SEO
• Excellent writing skills