Senior Marketing Manager at Global Profilers

Job Summary

The Senior Marketing Manager is responsible for researching and developing marketing opportunities and planning and implementing new sales plans. The Sales and Marketing Manager will also manage both the marketing and sales staff and will perform managerial duties to meet the company’s operations goals.

Key Client Deliverable

Major Nigerian market share for the company’s well established brands and a clearly defined path to similar success for newer brands with an actionable marketing & promotion plan in place to achieve this.

Key Responsibilities

• Develop and implement strategic marketing plans to drive brand awareness and growth of market share.
• Conduct market research to identify customer needs, product patterns, trends, and competitive landscape to create informed marketing strategies.
• Design detailed marketing action plans, timetables along with budgets for presentation to management for discussion and approval.
• Team management of others to create offline and online presence.
• Stakeholder management: engaging continuously with sales teams to monitor the impact of running campaigns, carrying out consumer surveys to test preferences etc.
• Content creation for marketing campaigns (does not need to have technical knowledge – will need to manage with juniors in team or work with external consultants).
• Presenting ROI projected and actual calculations for campaigns.
• Set KPIs for all marketing campaigns and measure them during rollout and implementation.
• Presenting new products and range ideas to development team based on market research.
• Travelling to different parts of the country (and outside Nigeria to neighboring countries) for work related activity. 
• Ensure compliance with regulatory standards of all marketing and advertising materials.

Key Objectives

•  Understanding the positioning of all our current products within the Nigerian market.
• Analyzing our brands’ personas key strengths and weaknesses.
• Formulate and present a comprehensive plan along with “wish-list” of marketing and promotions that need to be carried out to increase market share and dominance.
• Make recommendations on currently ongoing marketing activities.

Requirements and skills

• Minimum of BA or BSc in Chemistry, Biochemistry, Business Administration, Sales, Marketing or similar. 
• MBA or Masters is desired
• Minimum 10 years of experience is required in similar function.
• 7 years of the work experience must be at a well-established major Nigerian healthcare manufacturer or trader with household brands in the market.
• Broad experience on working with online and offline marketing channels.
• Experience in Healthcare manufacturer
• Front facing personality
• Excellent language and communication skills
• Ability to present using MS office applications like PowerPoint and Excel
• Analytical skills
• Organized
• Attention to detail
• Hardworking
• Passionate and committed to the company’s objectives 
• Open-minded to differences in cultures and adaptable