Senior Marketing Manager - Cybersecurity at Canonical

What your day will look like

• Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products
• Lead on content dissemination planning, campaign development and planning for planning product launches.
• You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Work with other teams to plan event, webinars and support paid and social media promotion
• Create and publish content (online and print) in line with marketing plans to deliver on campaigns
• Monitoring the competitive landscape to define product positioning that differentiates

What we are looking for in you

• Experience in a marketing function for enterprise IT products
• Passion for the cybersecurity industry and cybersecurity marketing
• Strong inter-personal management skills.
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
• Appetite to deliver strong results and innovation.
• Growth mindset - someone who is not afraid to think big and take on risk.
• Willingness to roll up their sleeves.
• Exceptional verbal and written communication skills.
• Ability to work and thrive in a self-starter, fast-paced and changing environment
• Love for diverse work assignments and the opportunity to try new approaches