Senior Manager - Segment Management, Enterprise Business at MTN Nigeria

Job Description

• Develop and execute strategic marketing plan and programs to achieve set targets for profitability, revenue, value and market share, retention churn, etc.  (short-term and long-term)
• Implement market growth strategy in conjunction with Product Development Managers, Enterprise Business Sales and other stakeholders
• Standardize sales proposals by segment/vertical 
• Create and maintain universal lead database of all business inclusive of new entrants into the market 
• Create sales presentations and lead webinars with prospective clients 
• Support with the execution of sales campaign initiatives
• Facilitate EB Product sales to ensure upselling – cross selling within existing account to increase share of wallet
• Define market needs based on relevant value proposition packages for the Enterprise Segment market
• Analyze relevant metrics and measures to routinely monitor progress against set targets.
• Demonstrate in-depth industry/sector and sales research knowledge required to build new account acquisition growth
• Identify and develop target list of prospective clients and partners 
• Develop strategy for promotional propositions to acquire new customers and stimulate usage amongst existing customers  
• Identify and analyze new and emerging trends and understand their impact on needs for the future
• Develop and execute segment specific promotions to achieve specific market objectives
• Define and prioritize customer segment data and customer intelligence requirements. 
• Identify, analyze and facilitate business growth through alliances and association marketing approaches.
• Utilize strategic marketing mix and channel options to deliver marketing offers to target markets (strategic alliances, bundling, augmented product)
• Lead and facilitate the discussion and negotiation of strategic issues with the senior leadership team across the organization and provide high-level strategic advice and guidance that relates to the segment.
• Customize and differentiate MTN Business product and service offerings in the market
• Design customers lifecycle extension plan to take advantage of market opportunities 
• Initiate and interpret research as it concerns the Enterprise Segment market
• Assess market-based segmentation in the segment strategy development process (apply needs-based segmentation)
• Direct customer insight and market intelligence
• Develop detailed understanding of customer segment needs, behavior, attitudes, and buyer values
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Education

• First Degree in Marketing, Business Administration, or any relevant discipline
• Master’s in Business Administration is advantageous
• Fluent in English 

Experience:
9 - 17 years’ experience which includes:

• Manager track record of 3 years or more; with at least 3 years in relevant sector/industry 
• Minimum of 5 years proven track record in business sales, planning, execution and leading new business strategies. 
• Proven conversion rate of winning new business opportunities
• Worked across diverse cultures and geographies advantageous
• Experience in marketing, strategy development and implementation
• Relevant experience in Business Development