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  • Posted: Aug 11, 2022
    Deadline: Not specified
  • MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lago...
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    Senior Manager - Segment Management, Enterprise Business

    Job Description

    • Develop and execute strategic marketing plan and programs to achieve set targets for profitability, revenue, value and market share, retention churn, etc.  (short-term and long-term)
    • Implement market growth strategy in conjunction with Product Development Managers, Enterprise Business Sales and other stakeholders
    • Standardize sales proposals by segment/vertical 
    • Create and maintain universal lead database of all business inclusive of new entrants into the market 
    • Create sales presentations and lead webinars with prospective clients 
    • Support with the execution of sales campaign initiatives
    • Facilitate EB Product sales to ensure upselling – cross selling within existing account to increase share of wallet
    • Define market needs based on relevant value proposition packages for the Enterprise Segment market
    • Analyze relevant metrics and measures to routinely monitor progress against set targets.
    • Demonstrate in-depth industry/sector and sales research knowledge required to build new account acquisition growth
    • Identify and develop target list of prospective clients and partners 
    • Develop strategy for promotional propositions to acquire new customers and stimulate usage amongst existing customers  
    • Identify and analyze new and emerging trends and understand their impact on needs for the future
    • Develop and execute segment specific promotions to achieve specific market objectives
    • Define and prioritize customer segment data and customer intelligence requirements. 
    • Identify, analyze and facilitate business growth through alliances and association marketing approaches.
    • Utilize strategic marketing mix and channel options to deliver marketing offers to target markets (strategic alliances, bundling, augmented product)
    • Lead and facilitate the discussion and negotiation of strategic issues with the senior leadership team across the organization and provide high-level strategic advice and guidance that relates to the segment.
    • Customize and differentiate MTN Business product and service offerings in the market
    • Design customers lifecycle extension plan to take advantage of market opportunities 
    • Initiate and interpret research as it concerns the Enterprise Segment market
    • Assess market-based segmentation in the segment strategy development process (apply needs-based segmentation)
    • Direct customer insight and market intelligence
    • Develop detailed understanding of customer segment needs, behavior, attitudes, and buyer values
    • Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.


    • First Degree in Marketing, Business Administration, or any relevant discipline
    • Master’s in Business Administration is advantageous
    • Fluent in English 

    9 - 17 years’ experience which includes:

    • Manager track record of 3 years or more; with at least 3 years in relevant sector/industry 
    • Minimum of 5 years proven track record in business sales, planning, execution and leading new business strategies. 
    • Proven conversion rate of winning new business opportunities
    • Worked across diverse cultures and geographies advantageous
    • Experience in marketing, strategy development and implementation
    • Relevant experience in Business Development 

    Method of Application

    Interested and qualified? Go to MTN Nigeria on to apply

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