MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lago...
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Senior Manager - Segment Management, Enterprise Business
Develop and execute strategic marketing plan and programs to achieve set targets for profitability, revenue, value and market share, retention churn, etc. (short-term and long-term)
Implement market growth strategy in conjunction with Product Development Managers, Enterprise Business Sales and other stakeholders
Standardize sales proposals by segment/vertical
Create and maintain universal lead database of all business inclusive of new entrants into the market
Create sales presentations and lead webinars with prospective clients
Support with the execution of sales campaign initiatives
Facilitate EB Product sales to ensure upselling – cross selling within existing account to increase share of wallet
Define market needs based on relevant value proposition packages for the Enterprise Segment market
Analyze relevant metrics and measures to routinely monitor progress against set targets.
Demonstrate in-depth industry/sector and sales research knowledge required to build new account acquisition growth
Identify and develop target list of prospective clients and partners
Develop strategy for promotional propositions to acquire new customers and stimulate usage amongst existing customers
Identify and analyze new and emerging trends and understand their impact on needs for the future
Develop and execute segment specific promotions to achieve specific market objectives
Define and prioritize customer segment data and customer intelligence requirements.
Identify, analyze and facilitate business growth through alliances and association marketing approaches.
Utilize strategic marketing mix and channel options to deliver marketing offers to target markets (strategic alliances, bundling, augmented product)
Lead and facilitate the discussion and negotiation of strategic issues with the senior leadership team across the organization and provide high-level strategic advice and guidance that relates to the segment.
Customize and differentiate MTN Business product and service offerings in the market
Design customers lifecycle extension plan to take advantage of market opportunities
Initiate and interpret research as it concerns the Enterprise Segment market
Assess market-based segmentation in the segment strategy development process (apply needs-based segmentation)
Direct customer insight and market intelligence
Develop detailed understanding of customer segment needs, behavior, attitudes, and buyer values
Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
First Degree in Marketing, Business Administration, or any relevant discipline
Master’s in Business Administration is advantageous
Fluent in English
9 - 17 years’ experience which includes:
Manager track record of 3 years or more; with at least 3 years in relevant sector/industry
Minimum of 5 years proven track record in business sales, planning, execution and leading new business strategies.
Proven conversion rate of winning new business opportunities
Worked across diverse cultures and geographies advantageous
Experience in marketing, strategy development and implementation