Senior Director of Clinical Marketing at bioMérieux

What will be your responsibilities within bioMérieux?

• Define the marketing strategy of the products being carried and to be developed.
• Acquire market data and identify the position of bioMérieux in the IVD market for exploring the potential to grow. Also provide concrete data on the market trend.
• Build and implement the marketing plan to ensure that the margin and profitability of his range and installed base and to keep track of the performance of the clinical range.
• Prepare the annual sales budget, expense budget and the 3-year plan for the clinical range.
• Communicate with the Corporate Strategic Development and Marketing team to make sure that the Company marketing strategies are implemented properly at local level.
• Establish new distribution channels with the branch offices in order to increase the penetration of products.
• Manage the marketing team and facilitate their work through regular training and field guidance.
• Initiate technical and marketing training to the sales team of Africa and distributors;
• Set up a strong communication program for new products and build a network with key opinion leaders;
• Work closely with the other departments in order to facilitate product registrations, clinical trials, product evaluations and product updates.
• Report regularly on the new events in the market such as new government policies, market needs, competitors’ activities, etc to the Africa Vice President

Who are you?

• Pharmacist with Biology/Biochemistry and marketing background
• 10 years of experience in marketing and sales, experience in In Vitro Diagnostics would be highly appreciated
• Good ability for communication, team work and organization
• Good knowledge of the market and the opinion leaders
• Creativity
• Strong leadership skills to coach and to work with the team
• Fluent in French and English