Senior Digital Marketing Manager at Havana Group

Job Description

• We are looking for an experienced Senior Digital Marketing Manager to lead and execute our online marketing efforts. This role focuses strictly on digital and online marketing, including SEO, content, email campaigns, and growth strategies.

Key Responsibilities

• Develop and execute digital marketing strategies to drive traffic and conversions
• Lead SEO efforts: keyword research, on-page optimization, backlinks, and performance tracking
• Oversee content and article writing aligned with SEO goals
• Plan and manage email marketing campaigns and funnels
• Research, test, and implement online growth strategies
• Track performance metrics and optimize campaigns accordingly
• Work closely with content, design, and sales teams

Requirements

• 5+ years experience in digital/online marketing
• Strong knowledge of SEO, backlinks, and content marketing
• Experience with email marketing tools and analytics
• Strategic thinker with strong execution skills
• Excellent communication and leadership abilities.