Senior Content Marketer at CapitalSage Technology Limited

Job Objective:

Be a master storyteller, developing and implementing content strategies to drive engagement, grow channels, and build the brand profile.

Detailed Job Description

• ​Develop and maintain a strong brand identity aligned with the company's vision and values through the power of content.
• Collaborate with cross-functional teams for consistent brand messaging across all channels.
• Conduct market research to stay informed about industry trends and competitor activities.
• Create and implement a comprehensive content strategy supporting business objectives.
• Develop engaging and high-quality copies and content for various platforms.
• Ensure content is tailored to target audiences and adheres to brand guidelines.
• Craft compelling communication messages for internal and external stakeholders.
• Develop effective communication plans for product launches, events, and campaigns.
• Monitor and analyze the performance of communication strategies for data-driven improvements.
• Manage the social media team to enhance the company's digital presence.
• Stay updated on digital marketing trends and incorporate innovative strategies.
• Manage crises and stakeholders effectively.

Requirements

• Bachelor's degree
• Minimum of 4-5 years of experience in content marketing.
• Proven experience in building a content marketing strategy impacting business results.
• Excellent written and verbal communication skills, with the ability to present at the board level and inspire a team.
• Broad experience across content marketing channels with a passion for continuous testing and learning.
• Strong portfolio showcasing successful brand, content initiatives, and PR campaigns.
• Proficient in content creation tools, social media platforms, and analytics.
• Strategic thinker who can translate business goals into effective brand and communication strategies.
• Ability to collaborate effectively in a cross-functional team environment.
• Excellent project management skills with the ability to meet deadlines.