Senior Business Analyst - Agency at KingMakers

Role Overview: 

• As Senior Business Analyst, you be responsible for analyzing data related to retail/agency operations, customer behavior, and market trends to drive data-informed decision-making and optimize retail strategies for maximum growth.
• The ideal candidate will have a strong background in data analysis, statistical modeling, and data visualization, with experience in the retail industry and a solid understanding of the sports betting business.
• The Senior Business Analyst would lead a team of Junior data analysts and will work closely with cross-functional teams, including marketing, product, payments, customer experience and finance, to provide actionable insights that support the company's agency objectives and drive business growth. 

What You Will Be Doing:  

• Lead the development and implementation of data-driven growth strategies in Agency operations  
• Conduct data analysis on agency operations data to identify trends, patterns, and opportunities for growth optimization.  
• Develop and maintain predictive models and algorithms to forecast agency performance, and market trends to inform strategic decision-making.  
• Model out commission & bonus structures to deliver the best value.  
• Design and implement experiments and A/B tests to evaluate the effectiveness of various agency strategies, Bonus promotions, and initiatives, and provide recommendations for optimization.  
• Create and deliver clear and actionable data-driven insights, reports, and visualizations to stakeholders, including retail operations teams, marketing teams, and executives, to drive data-informed decision-making.  
• Track key performance indicators (KPIs) for retail operations, establish data tracking mechanisms, and monitor performance metrics, providing recommendations for improvement.  
• Conduct ad-hoc analysis and generate insights to support retail initiatives, such as pricing analysis, promotion effectiveness, and Agent segmentation.  
• Stay updated with industry trends, best practices, and emerging technologies in data analytics and retail to continuously improve data analysis methodologies and techniques.   

What You Need for This Role:  

• 7 + years experience in Analytics  
• Solid SQL & Python skills – ability to query and transform data for analytics using SQL, Python  
• Python or similar data coding skills is  an advantage.  
• Demonstrated ability to understand business dynamics and turn this understanding into key metrics and dimensionality.  
• Experience working in a Microsoft BI environment (Power BI, SSAS) a strong advantage.  
• Experience with self-serve BI toolsets (e.g. Tableau, Qlik, Looker) and web analytics tools (e.g. Google Analytics) an advantage. 
• Experience with experimentation techniques and technologies. 
• Demonstrated ability to create innovative data visualizations that succinctly communicate key insights.  
• Ability to work with a wide variety of data sources, with ability to extract valuable insights.  
• Experience with a sports betting business a strong advantage. 
• Track record leading a team and helping others to grow their own analytics skills and career,  
• Ability to present the results of work to stakeholders across the business, including senior leadership team; strong communications skills.  

How you do it – Expectations for fulfilling your role:  

As a general rule at KingMakers we want people to be: 

• Customer Focus: We keep the customer at the center of everything we do.  
• Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.  
• Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.  
• Innovation & Big Thinking: We always look for ways to innovate whilst not losing sight of what's important. The bigger we think, the more we inspire, the better the outcome.   
• Ownership & Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less. 
• Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow.  
• Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.  
• Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.