Senior Analyst - Corporate Communication at DLM Capital Group

Job Overview:

We are seeking a highly skilled Senior Analyst – Corporate Communications to develop and execute digital marketing strategies that enhance brand awareness and customer engagement. The ideal candidate will be responsible for managing social media, email marketing, digital campaigns, and website analytics to drive growth.

Key Responsibilities: 

• Develop and implement the overall digital marketing strategy. Plan and manage the social media calendar and email marketing initiatives.
• Research and analyze market trends, demographics, pricing schedules, and competitor products to shape marketing strategies.
• Plan and execute digital and social media campaigns, collaborating with relevant social media managers across SEM, display, and social advertising channels.
• Execute integrated digital brand marketing strategies to enhance brand awareness and customer engagement.
• Assist in managing Google Analytics to optimize website and digital advertising performance.
• Analyze and report on digital advertising and website metrics to increase traffic and conversions.
• Develop and implement initiatives to communicate and market new products or services.
• Collaborate with the Website Administrator to enhance SEO efforts, including keyword optimization and image optimization.
• Establish brand awareness benchmarks, performance goals, success metrics, and key performance indicators (KPIs) for digital marketing efforts.

Requirements:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing, corporate communications, or brand strategy.
• Strong expertise in social media management, SEM, email marketing, and SEO.
• Proficiency in Google Analytics, digital ad platforms, and marketing automation tools.
• Ability to analyze marketing data and translate insights into actionable strategies.
• Excellent communication, creativity, and project management skills.