School Marketing Officer at First Excelsia

Our client, a British curriculum-based school is looking to fill the role of a School Marketing Officer.

SUMMARY JOB DESCRIPTION:

• Lead generation for acquisition of new students via 360 degrees (digital/social media, print, radio, exhibition, hand bills,) marketing campaign.
• Plan and execute all website, SEO/SEM, marketing database, email, social media and digital advertising campaigns.
• Plan and execute specific marketing campaigns to drive admissions through Entrance Examinations.
• Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
• Design, build and maintain the school’s social media platforms
• Measure and report performance of all marketing campaigns against set targets (ROI and KPIs)
• Create a system to engage and track leads generated from acquisition channels.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Develop strategic relationships with agencies and other vendor partners for purpose of new enrolments.
• Conduct appropriate market research including competitor analysis, demographic and economic reviews, and examination of educational trends
• Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges.

PERSON SPECIFICATION

• A minimum of 3 years marketing experience, ideally in an arts or Higher Education environment
• Branding experience
• Experience of digital content & social media, including scheduling programmes, such as Hootsuite, international social media experience a plus
• Copywriting skills 
• • Experience with Photoshop, WordPress and MailChimp
• Knowledge of CRM databases, including segmentation & targeting for personalization
• Solid understanding of email KPIs and deriving insights for wider business reporting and actions
• Ability to execute, monitor and analyse campaigns

SKILLS & COMPETENCIES

• Experience with eTapestry or Raisers Edge
• Experience with design packages, preferably InDesign,