Sales Territory Coordinator - Adamawa at Promasidor

JOB PURPOSE/OBJECTIVES

• To effectively lead and manage all depot territory activities to achieve a high level of customer service and satisfaction at a profit whilst ensuring full compliance with company policies and procedures.

KEY RESPONSIBILITIES/ACTIVITIES

• Drive daily engagement with STEs to review customer performance and agree on timelines for execution.
• Manage the day-to-day sales operations of the depot/sales territories, including all assets within the depot and vans for secondary sales.
• Identify competency gaps among STEs and implement measures to close these gaps.
• Monitor and analyse product stock against sales forecasts to ensure zero stock-outs (OOS).
• Oversee inventory management to guarantee zero expired or obsolete stock, ensuring strict adherence to the FIFO principle.
• Ensure all stock returned from customers complies with the stock return policy.
• Proactively check and raise alerts on stock issues that may render items unsellable.
• Liaise with insurance providers to secure 100% coverage of all inventory at the depot.
• Manage depot costs in line with company policy and budget.
• Monitor and analyse distributor performance, supporting them to increase capacity and efficiency.
• Ensure full compliance with credit exposure policies for all distributors.
• Organize and lead quarterly distributor meetings to review health check reports and implement performance improvement plans.
• Work closely with onsite security to safeguard Promasidor goods and assets.
• Monitor, analyse, and report Month-to-Date (MTD) and Year-to-Date (YTD) sales performance by Depot, Category, Brand, and SKU to the Regional Sales Manager.
• Develop, agree, and review route plans with the sales team to ensure all customers are effectively captured and serviced.
• Track and review territory performance across STEs, Customers, Categories, Brands, and SKUs.
• Ensure strict price compliance within the territory and provide timely reports on competitor activities.
• Establish and maintain customer relationships by scheduling and attending meetings (in person, by phone, email, or approved digital platforms).
• Maintain accurate documentation and reconciliation of all business transactions.
• Drive sales team motivation through implementation of incentive schemes and enforce appropriate sanctions for non-compliance.
• Take full ownership of Route-to-Market activities and manage all related personnel, including STEs, OMSRs, and VSRs.

Job Requirements

Experience

• Bsc in business or related field.
• 5 - 7 years experience in sales preferably in the manufacturing industry.

Knowledge & skills

• Strong understanding of customer and market dynamics.
• Extensive experience in all aspect of FMCG distribution chain
• Organising and planning
• Business acumen
• Service level monitoring
• Basic Selling skills
• Data analysis and utilisation

Personal Attributes

• Negotiating
• Analytical
• Interpersonal Skills
• Relationship Management
• Decision Making
• Customer relationship
• Strategic Thinking
• Leadership skills