Sales Team Lead (Automobile) at Simba Group

Job Summary

• The Sales Team Lead is responsible for driving vehicle sales performance by leading, supervising, and motivating the sales team. The role focuses on achieving revenue and volume targets, improving conversion rates, managing pipelines, and ensuring disciplined execution of the sales process.
• The Sales Team Lead also plays a key role in coaching sales agents, monitoring KPIs, and ensuring customer satisfaction.

Key Responsibilities
Sales Performance & Target Achievement:

• Drive the team to achieve monthly and annual vehicle sales targets.
• Monitor revenue, unit sales, margins, and profitability.
• Track performance against targets and implement corrective actions.
• Ensure strong pipeline management and deal closures.
• Identify sales opportunities across models, segments, and territories.

Team Leadership & Supervision:

• Lead, coach, and supervise sales executives / field agents.
• Set clear performance expectations and KPIs.
• Conduct regular performance reviews and feedback sessions.
• Motivate the team to improve productivity and conversion rates.
• Support recruitment and onboarding of new sales staff.

Sales Process & Discipline:

• Ensure compliance with the company’s sales procedures.
• Monitor deal progression from lead generation to vehicle delivery.
• Ensure accurate CRM / ERP updates by the sales team.
• Maintain discipline in pricing, discounting, and approvals.
• Prevent revenue leakages and sales irregularities.

Pipeline & Opportunity Management:

• Review sales pipeline and forecast accuracy.
• Support agents in closing complex or high-value deals.
• Monitor lead quality and follow-up effectiveness.
• Improve conversion ratios and sales cycle efficiency.

Customer Relationship & Experience:

• Ensure high standards of customer engagement and satisfaction.
• Resolve escalated customer issues or objections.
• Support key client negotiations when required.
• Promote long-term customer retention and referrals.

Market & Competitive Intelligence:

• Monitor market trends, competitor activities, and pricing strategies.
• Provide feedback on customer preferences and product demand.
• Identify opportunities for campaigns and promotions.

Reporting & Performance Monitoring:

• Prepare sales performance reports for management.
• Track KPIs including:
  • Units sold
  • Revenue generated
  • Conversion rates
  • Pipeline coverage
  • Profit margins
• Analyze performance gaps and recommend strategies.

Key Performance Indicators (KPIs)

• Sales revenue & unit targets
• Conversion rate / closing ratio
• Pipeline coverage & forecast accuracy
• Team productivity metrics
• Customer satisfaction levels
• Profitability / margin performance

Qualifications & Requirements

• Minimum Qualification: HND / BSc in Marketing, Business Administration, or related field
• Experience: 4–7 years in automobile sales
• Prior leadership / supervisory experience preferred
• Strong understanding of vehicle sales cycles
• CRM / ERP familiarity (D365, SAP, etc.)

Required Skills & Competencies:

• Strong sales & negotiation skills
• Leadership & people management ability
• Analytical & performance-driven mindset
• Strong communication & coaching skills
• Customer-centric approach
• Decision-making & problem-solving ability
• High accountability & result orientation.