Sales & Marketing Manager at Ralds & Agate

Mission / Purpose of the Job

• The Sales and Marketing role is primarily responsible for the tactical execution of sales activities to drive demand for the company’s petroleum products.
• The role supports the development of the sales strategy and is accountable for executing it through active market engagement, lead generation, and customer acquisition.
• The ideal candidate will already have an active network of customers with existing demand for petroleum products and the ability to leverage these relationships to originate and convert sales opportunities.
• Working closely with internal teams, this role ensures consistent pipeline development, market feedback, and effective go-to-market execution.

Job Responsibilities
Sales Execution & Client Engagement:

• Support the execution of the company’s sales activities and revenue targets.
• Follow up on leads, prospects, and enquiries and convert them into active opportunities.
• Prepare and coordinate proposals, presentations, and sales documentation.
• Support pricing discussions and contract documentation under guidance.
• Maintain accurate records of leads, opportunities, and client interactions.

Client Relationship Support:

• Maintain regular communication with clients to support retention and repeat business.
• Assist with account management activities and client follow-ups.
• Ensure smooth coordination between clients and internal delivery teams during engagements.

Marketing Execution & Brand Support:

• Support the execution of marketing campaigns and initiatives.
• Assist with content development, digital marketing activities, and brand communications.
• Coordinate participation in events, meetings, and market-facing activities.
• Maintain and update CRM and marketing databases.

Market Awareness & Reporting:

• Track competitor activity and basic market trends.
• Prepare periodic sales and marketing activity reports.
• Capture client feedback and market insights for internal review.

Customer Database & Engagement Framework:

• Build, maintain, and continuously update a structured customer database, ensuring accurate records of contacts, customer segmentation, engagement history, and opportunity status.
• Support the development and implementation of a customer engagement framework,
• including defined engagement touchpoints, follow-up protocols, and engagement cadence across key customer segments.
• Use customer data and engagement insights to support pipeline development, client retention, and informed sales and marketing decision-making.

Job Specifications (Minimum & Preferred Requirements)
Education / Business Degree:

• Bachelor’s Degree in Business, Marketing, Management, or a related discipline
• Membership of relevant professional or industry bodies is desirable.

Work Experience:

• 5 - 6 years experience in sales, marketing, or commercial support roles.
• Experience in professional services or integrated services environments is an advantage.
• Exposure to CRM tools, proposal preparation, or client engagement is desirable.

Competencies, Skills & Attributes
Knowledge:

• Sales execution and pipeline management.
• Marketing campaign support and brand positioning.
• Customer relationship management principles.
• Basic commercial and pricing concepts.

Skills:

• Strong communication and interpersonal skills
• Lead follow-up and opportunity coordination
• Proposal and presentation preparation
• Marketing execution support
• CRM and database management
• Reporting and documentation
• Organization and attention to detail
• Proficiency in MS Office tools.

Behavioral Attributes:

• Customer-centric mindset
• Strong ownership and accountability
• Proactive and results-driven
• High integrity and professionalism
• Excellent interpersonal skills
• Ability to work under pressure
• Collaborative and team-oriented
• Continuous improvement mindset.