Sales & Marketing Manager at IO Furniture

JOB SUMMARY

• Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.
• Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
• Rigorously drive sales Target in order for revenue growth to be achieved

Task Complexities:

• Direct and coordinate activities involving sales of manufactured furniture products.
• Resolve customer complaints regarding sales and service.
• Review reports to project sales and determine profitability.
• Oversee local sales executives.
• Liaise with leadership to determine price schedules and discount rates.
• Prepare budgets and approve budget expenditures.
• Monitor customer preferences to determine focus of sales efforts.
• Liaise with human resource to plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Direct, coordinate, and review activities in sales and service with a view to add to the bottom line of the business.
• Confer or consult with department heads and the brand and communication consultant to plan advertising and to secure information on products and customer specifications.
• Confer with potential customers regarding products needs and advise customers on types of furniture products to purchase.
• Assess marketing potential of new store locations, considering statistics and expenditures.
• Visit franchised dealers to stimulate interest in establishment or expansion of sales and service outlets of an organization.
• Build and execute the Company’s marketing and communications plan.
• Develop, maintain and grow relationships with leaders in the Corporate, Real estate, Commercial, Hospitability and Public sector for the purpose of lead generation.
• Identify and develop new strategic opportunities for partnerships with Major stakeholders in the construction and property development sector of the economy for the purpose of marketing the company.
• Develop content  for promotional materials, social media, newsletters and other campaign channels.
• Understand the company’s target market and ensure adequate communication to the target market.
• Categorize and report on trends specific to our industry and what will impact the business
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. 
• Work closely with Sales Operations to ensure that revenue growth targets are achieved
• Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders with the support of the interior designers.
• Recommend products to customers, based on customers' needs and interests.
• Answer customers' questions about products, prices, availability, product uses, and credit terms.
• Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
• Consult with clients after sales to resolve problems and to provide ongoing support.
• Provide customers with product samples and catalogs.
• Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences.
• Monitor market conditions, product innovations, and competitors' products, prices, and sales.
• Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports.
• Obtain credit information about prospective customers.
• Train customers' employees on the appropriate use of new Furniture.
• Liaise with Customer service to prepare quotations, job order forms.
• Negotiate details of contracts and payments.
• Negotiate with retail merchants to improve product exposure, such as shelf positioning and advertising.
• Liaise with the technical unit to plan, assemble, and stock product displays in retail stores, or make recommendations to retailers regarding product displays, promotional programs, and advertising.
• Check stock levels and reorder merchandise as necessary.

JOB ATTRIBUTES

Generic

• Ability to Multitask
• Ability to work with a team
• Ability to work independently
• Ability to be proactive and deliver results
• Integrity/Discipline
• Excellent interpersonal skills
• Attention to details
• Possess analytic and problem solving skills
• Proficiency in the Microsoft package

Skills

• Active Listening and speaking
• Persuasion and negotiation skills 
• Social Perceptiveness 
• Critical Thinking and coordination.
• Judgment and Decision Making 

Technical

• Excellent communication skills and evidence of building strong relationships
• Solid knowledge of digital technologies including those involving content management, web analytics, search engine marketing, email marketing, website usability
• Ablility to develop strong value propositions consistent with Customer needs
• Knowledge of the company’s product and services
• Ability to connect strategic thinking and planning  with hands – on  tactical execution.

Required Qualification/Experience

• Degree in Marketing, Communications, Social sciences or Business Administration. 
• An MBA will be an added advantage
• Minimum of 5-7 years of demonstrable experience in sales, marketing , merchandising or related field
• 2-3 years’ experience in a supervisory role.
• Previous experience in a furniture company will be an added advantage