Sales Manager at TradeDepot

Job aim:

We are seeking a highly analytical and hands-on Sales Manager to join our team. The ideal candidate will have a strong background in sales management, be proficient in utilizing analytical tools, and possess exceptional leadership skills. The Sales Manager will be responsible for developing in-store consumer-focused incentives, managing the restocking of store shelves through a dedicated sales representative, and overseeing the overall performance of the sales team.

Responsibilities:

Sales Management (30%)          

• Supervise and coach a team of sales representatives, providing guidance, training, and performance feedback.
• Set sales targets and objectives for the team, monitor progress, and implement corrective measures when necessary.
• Conduct regular performance evaluations, recognize top performers, and identify areas for improvement.
• Manage the productivity and cost optimization cross team.
• Monitor market execution of all initiatives through frequent market visits.
• Develop and implement a trade coverage plan, along with other related commercial activities to deliver on targets.
• Deploy the necessary infrastructure and process to deliver brand and trade programs to meet the requirements. This will be based on market research / survey carried out jointly.

 Analytical Expertise (30%)         

• Utilize analytical tools and data to identify sales trends, market opportunities, and customer behavior patterns.
• Conduct comprehensive sales analysis, monitor key performance indicators (KPIs), and provide actionable insights to optimize sales strategies.
• Collaborate with cross-functional teams to develop data-driven sales plans and strategies.

In-Store Consumer-Focused Incentive (15%)      

• Work closely with the brand team to develop creative and effective consumer incentives to drive product depletion and increase sales.
• Collaborate with marketing and product teams to design promotions, discounts, loyalty programs, and other incentives tailored to target customer segments.
• Monitor and evaluate the effectiveness of incentives, making data-driven adjustments as necessary.

Store Shelf Restocking (15%)    

• Manage dedicated sales representatives assigned to each store to ensure timely restocking of shelves.
• Establish clear communication channels and provide guidance to sales representatives on inventory management, replenishment schedules, and product placement.
• Monitor stock levels, track inventory movement, and optimize restocking processes to minimize out-of-stock situations and maximize sales opportunities.

Relationship Building (10%)

• Cultivate strong relationships with key stakeholders, including store managers and retail partners.
• Collaborate with internal teams to ensure effective coordination and alignment of sales strategies and initiatives.
• Attend industry events, trade shows, and conferences to stay updated on market trends and forge new business opportunities.

Qualifications   

• Bachelor's degree in business, marketing, or a related field. MBA preferred.
• Proven experience in sales management, preferably in the consumer goods industry.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Proficiency in utilizing analytical tools and software for sales analysis (e.g., CRM systems, Excel, data visualization tools).
• Demonstrated success in developing and implementing effective consumer incentives.
• Excellent leadership and team management abilities, with a track record of motivating and developing high-performing teams.
• Exceptional communication, negotiation, and interpersonal skills.
• Self-motivated and results-oriented, with a strong drive for achieving sales targets and objectives.
• Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.