Sales Manager at ReelFruit

Job Summary

• We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.
• You will be responsible for maximizing our sales team potential, developing and implementing sales strategies, managing sales operation and personnel cross a group of territories.

Duties & Responsibilities
Sales Operations and Business Development:

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Actively explore business opportunities to increase sales volume.
• Identify potential markets, sales channels, competition and propose effective sales strategy and plan for account expansion & development to achieve monthly and quarterly sales targets & KPIs.
• Managing all sales channels, eg. general trade, modern trade, food services
• Present relevant sales & operations reports and forecasts to the management team
• Ensure the delivery of targets through individual recognition, performance review, people management and reward
• Keep current with economic indicators, changing trends, supply and demand and competitors to maintain sales volume and product mix.
• Expand the relationships with existing customers by connecting with key stakeholders and proposing insights that deepen trust and provide opportunity to grow.

Trade Accounts Acquisitions:

• Support lead generation and closure across the team
• Following up new business opportunities and setting up meetings
• Develop new trade accounts via corporate deals, collaborations/partnerships and B2B sales
• Identify opportunities and ensure availability of appropriate brands and packs recommended for specific clients/outlets.
• Ensure volume opportunities identified with new clients are developed and addressed appropriately
• Drive and oversee territorial expansion.

Client Relationship Management:

• Oversee all trade partner accounts across the team
• Guide and oversee relationship management across all key trade partner clients
• Produce insight from clients/ territory and analytical information needed to drive sales and impact product development
• Develop strategies to strengthen trade relationships.

Team Building:

• Manage and ensure team collaboration across the team
• Ensure seamless communication and work flow across the team
• Actively participate in the departmental and organizational appraisal process.
• Train, mentor and manage subordinates.
• Manage and resolve conflicts within the team
• Participate in interviews and the processes of recruiting new employees.

Business Process Improvement:

• Daily capture of all sales activities on the sales CRM software
• Prompt capture of all sales leads and ensure accurate reports on same
• Ensure constant lead follow up and facilitate closure
• Prompt capture of all sales transactions on the accounting software.
• Prompt resolution of operational matters.
• All sales payments must be remitted, and unremitted payments must be escalated to the Finance department.
• Oversee all stock related matters across the team
• Oversee all operational processes in regional units to ensure adherence and accuracy.

Regional Structure & Productivity Management:

• Ensure maximization of revenue drivers to boost profitability
• Give requisite support to sub-territorial business units in achieving their independent revenue objectives
• Cost tracking of expense items using the variance template
• Utilize the tool of autonomous planning to deal with respective regional business realities
• Ensure regional adherence to overall company policy.

Educational Qualifications / Experience

• Bachelor's Degree in Business Administration or a related field.
• Minimum of 7 years Senior Management experience in planning and implementing sales strategies in an FMCG or related industry.
• Successful previous experience of consistently meeting or exceeding targets.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
• Proven ability to drive the sales process from plan to close.
• Strong business sense and industry expertise.
• Excellent mentoring, coaching and people management skills.