Sales Manager (Modern Trade) at TradeDepot

Who we want?

We are looking for self-driven, highly motivated leaders who are passionate about managing teams and trade effectively. Sales Managers act as facilitators for their teams and retailers and are responsible for enabling their teams to build long-lasting, mutually beneficial partnerships with their retailers. They must have a strong understanding of trade and merchandising fundamentals and are passionate about people development.

You will be responsible for:

Business Objectives:

• Develop, communicate and manage target achievement for assigned outlets and routes.
• Manage business growth through driving brand SKU growth at outlet level.

Leadership and Developing People:

• Managing a team of channel executives to exceed business objectives.
• Enabling team to build and manage long term business relationship with retail customers.
• Lead team towards culture of discipline and process compliance.
• Conducting regular retailer visits with trade executives through on-job training.
• Leverage on-job training process to enable and measure team towards excellent behavioral skill.

In-Store Execution Excellence:

• Coach team towards superior in store execution - availability and visibility.
• Enable team towards in-store execution excellence through outlet specific task assignment.
• Lead towards excellence through merchandising and visibility innovation as per guidelines.

Operational and Sales Planning:

• Develop robust assortment induction and launch plans - range, drop size and visibility.
• Manage brand growth in routes and outlets through specific sales and operational plans.
• Develop trade activation plans proactively to both push and ensure sell-out from outlets.
• Devise specific action plans for each channel executive, route and outlet.

Performance Management:

• Driving key performance indicators as per company objectives for brand and outlet growth.
• Cascading monthly, weekly and daily KPIs, targets or incentives or reward plans to the team.
• Manage data and exception driven day preparation and lead morning meeting with the team.
• Day-to-day performance review for gap identification up to outlet and SKU level.
• Develop specific action plan based on gaps (Exceptions) to the team and ensure results.

Cross Functional and Operational Excellence:

• Proactively coordinating with various internal/external functions to ensure excellent execution.
• Manage any operational or technical queries to ensure swift operations for the team.
• Manage or follow up closely with administrative department for any operational issues.

Ideal Profile:

• You have at least 5-years’ experience managing a field team in a distribution/FMCG company.
• Excellent leadership skills and passionate about managing and developing teams.
• Strong analytical skills with clear understanding of trade key performance indicators.
• Ability to manage and influence internal and external stakeholders.
• Goal-oriented with ability to prioritise and manage multiple deliverables simultaneously.
• Demonstrate ability to strategically assess market situations.
• Able to develop initiatives for sustainable business growth.
• Customer service mindset with solution oriented approach.
• Flexibility and adaptability to evolving business needs.
• Effective presentation and communication skills.
• Understanding of Route to Market strategies and trade channels.
• Able to use sales systems or mobile applications to manage sales or management process.
• Passion to leverage data for analysis and planning.
• Influence stakeholders across the value chain for effective operational execution