Sales Manager - Abuja at Alan & Grant

Job Description

• Our client is an industrial distributor providing heavy machinery and equipment services to corporate clients across Nigeria. 

Job Summary

• To lead and manage the sales operations for heavy equipment and machinery, driving revenue growth through strategic business development, client relationship management, and coordination with technical, after-sales, and service teams.
• The Sales Manager will identify and pursue new market opportunities across mining, construction,and industrial sectors, ensuring the achievement of sales targets and customer satisfaction.

Key Responsibilities
Business Development & Sales Execution:

• Develop and execute strategic sales plans to achieve company sales targets for heavy equipment and machinery (e.g., bulldozers, tractors, loaders, excavators, crushers, etc.).
• Identify, pursue, and close new business opportunities with clients in the mining, construction, quarrying, and industrial sectors.
• Lead proposal development, contract negotiations, and presentations to prospective clients.
• Manage the entire sales cycle from lead generation to deal closure and after-sales follow-up.

Market & Customer Management:

• Build and maintain long-term relationships with key customers, EPC firms, project developers, and government agencies.
• Conduct regular market research to identify new trends, opportunities, and competitive activities.
• Maintain a customer database (CRM) and ensure regular client engagement.
• ​Develop marketing strategies, including trade fairs, demos, and product launches.

Team & Stakeholder Coordination:

• Work closely with management, sales and after-sales teams to align sales objectives with equipment availability, specifications, and delivery timelines.
• Support the service and parts departments in ensuring customer satisfaction post-sale.
• Supervise and mentor sales representatives and technicians.

Reporting & Performance Management:

• Prepare periodic sales forecasts, reports, and market intelligence updates for management.
• Track and report on key performance indicators (KPIs) such as sales volume, margins, and market share.
• Recommend pricing strategies and promotional campaigns to improve market penetration.

Requirements

• Bachelor’s degree in engineering, sales, or related discipline.
• An MBA is a plus.
• 10+ years’ experience of proven sale and maintenance of heavy equipment, machinery, or industrial products sector.
• Demonstrated success in B2B sales and project-based selling.
• Existing network with EPC companies, contractors, and industrial clients preferred.
• Strong understanding of construction, mining or agricultural heavy machinery and working knowledge of equipment types (e.g., bulldozers, tractors, loaders, excavators, crushers, etc.)
• Comfortable working in a target-driven role.
• High commercial acumen and ability to close complex deals.
• Strong research and networking abilities.
• Required to maintain the profitability of their departments while controlling expenses and maintaining customer satisfaction
• Ability to work independently with minimal supervision and deliver results.
• Strong interpersonal, written, and verbal communication skills.
• Proficient in CRM tools and MS Office suite (especially Excel and Word).
• Leadership and team management ability.
• Must have a valid driver’s license and willingness to travel extensively within states in the Nigerian region assigned.