Sales Executive at Elizabeth Maddeux

Job Summary

• Our client, a fast-growing FMCG company in Abuja, is seeking an energetic and results-driven Sales Executive to drive product distribution, increase market penetration, and achieve sales targets within assigned territories.
• The role involves managing distributor and retail relationships, executing sales plans, and expanding the company’s customer base.

Key Responsibilities
Sales & Business Development:

• Achieve assigned sales targets in volume and value within designated territories.
• Develop and manage relationships with distributors, wholesalers, and key retailers.
• Identify new business opportunities and expand market coverage.
• Execute sales strategies to grow market share and revenue.

Route-to-Market & Distribution:

• Ensure effective product availability and visibility across retail outlets.
• Manage route planning and regular market visits.
• Monitor stock levels at distributor and retail points to prevent stock-outs.
• Support distributor sales teams to improve coverage and performance.

Trade Execution & Merchandising

• Ensure proper product display, merchandising, and brand visibility in outlets.
• Implement trade promotions and marketing campaigns as directed
• Monitor competitor activities and provide market intelligence.

Reporting & Administration

• Prepare daily, weekly, and monthly sales and market reports.
• Track customer feedback, sales performance, and payment follow-ups where applicable.
• Ensure compliance with company sales policies and procedures.

Key Performance Indicators (KPIs)

• Number of active outlets and market coverage.
• Sales volume and revenue vs target.
• Distributor performance and order fulfillment rate.
• Product availability and stock-out rate.
• New customer acquisition.
• Trade promotion execution effectiveness.
• Accuracy and timeliness of sales reports.
• Market intelligence and competitor activity reports.

Qualifications & Experience

• Bachelor’s degree or HND in Business Administration, Marketing or related field.
• 2- 3 years of Sales experience (Preferably FMCG).
• Experience managing distributors and retail channels.
• Valid driver’s license and willingness to travel within assigned territory.

Skills & Competencies:

• Strong negotiation and selling skills.
• Excellent communication and relationship management ability.
• Results-driven and self-motivated.
• Good knowledge of Abuja markets and FMCG trade channels.
• Basic proficiency in sales reporting tools (Excel, CRM is an advantage).

Working Conditions:

• Field-based role covering Abuja and surrounding areas.
• Requires extensive market visits and travel.

What We Offer

• Competitive salary.
• Training and professional development opportunities.
• Career growth in a performance-driven FMCG Company.
• Supportive team culture and enabling environment.