Sales Executive at Domeo Resources International (DRI)

Job Summary

• The Sales Executive is responsible for identifying new business opportunities, generating sales, maintaining client relationships, and promoting the hotel's products and services to achieve revenue, occupancy, and profitability targets.
• The role focuses on acquiring and managing corporate accounts, government agencies, embassies, travel partners, event planners, NGOs, and individual clients while ensuring exceptional customer service and long-term business relationships.
• The Sales Executive actively markets the hotel's accommodation, restaurants, bars, conference and banquet facilities, weddings, events, spa, gym, outdoor catering, and other revenue-generating services.
• Working closely with the Marketing & Sales Manager, Front Office, Reservations, Food & Beverage, and Finance Departments, the Sales Executive contributes to increased occupancy, guest satisfaction, market share, and brand visibility consistent with the standards of a superior luxury hotel.

Key Responsibitlies
Business Development & Sales Generation:

• Identify and develop new business opportunities across corporate organizations, government agencies, embassies, NGOs, travel management companies, airlines, educational institutions, and other target markets.
• Generate sales leads through prospecting, networking, referrals, and direct marketing.
• Conduct sales visits, presentations, and business meetings with prospective clients.
• Promote the hotel's products and services to achieve assigned sales targets.
• Prepare and follow up on quotations, proposals, and business offers.
• Convert sales enquiries into confirmed business.
• Maintain a healthy sales pipeline and achieve monthly, quarterly, and annual revenue targets.

Corporate Account Management:

• Build and maintain strong relationships with existing corporate clients.
• Develop long-term partnerships that encourage repeat business.
• Negotiate corporate rates and service agreements within delegated authority.
• Conduct regular account review meetings with clients.
• Monitor client satisfaction and resolve service concerns promptly.
• Ensure timely renewal of corporate agreements and contracts.

Revenue Generation:
Promote and sell:

• Guest Rooms and Suites o Conference and Banquet Facilities o Weddings and Social Events o Restaurant Reservations o Bar and Lounge Services o Spa and Wellness Packages o Gym Memberships o Outdoor Catering Services o Business Centre Services

Laundry Services:

• Airport Transfers and Concierge Services
• Recommend tailored packages that meet client needs and maximize hotel revenue.
• Upsell additional hotel services to increase average revenue per client.

Client Relationship Management:

• Maintain regular communication with clients through visits, calls, emails, and virtual meetings.
• Respond promptly to enquiries and requests for proposals.
• Develop a thorough understanding of clients' business needs.
• Maintain an updated customer database using the hotel's Customer Relationship Management (CRM) system.
• Ensure high levels of customer satisfaction and loyalty.
• Resolve complaints professionally and escalate issues where necessary.

Sales Administration:

• Prepare contracts, quotations, proposals, and booking documentation accurately.
• Maintain complete and up-to-date sales records.
• Record all client interactions and business opportunities in the CRM system.
• Submit daily, weekly, and monthly sales activity reports.
• Monitor pending quotations and follow up on outstanding proposals.
• Ensure all documentation complies with hotel policies.

Market Intelligence & Competitor Analysis:

• Monitor competitor pricing, promotions, and market trends.
• Identify emerging market opportunities and customer preferences.
• Collect and share market intelligence with the Marketing & Sales Manager.
• Recommend improvements to products, pricing, and service offerings.
• Participate in market surveys and customer research activities.

Marketing Support:

• Support the implementation of marketing campaigns and promotional activities.
• Participate in exhibitions, trade fairs, networking events, and roadshows.
• Promote the hotel's loyalty programmes and special offers.
• Distribute promotional materials to prospective clients.
• Support digital marketing initiatives by providing market feedback and customer insights.

Collaboration with Operational Departments:

• Coordinate with Front Office and Reservations to ensure accurate booking confirmations.
• Work closely with the Conference & Banquet team to ensure successful event execution.
• Liaise with the Food & Beverage Department regarding client requirements.
• Coordinate with Finance on billing, credit approvals, and payment follow-up.
• Collaborate with Guest Relations to ensure exceptional client experiences.

Budget & Financial Responsibility:

• Achieve assigned revenue and sales targets.
• Monitor individual sales performance against approved budgets.
• Maximize return on sales activities and client visits.
• Support debt recovery by following up on outstanding client payments where required.
• Promote cost-effective sales and marketing practices.

Reporting & Documentation:

• Prepare daily, weekly, monthly, quarterly, and annual sales reports.
• Maintain accurate records of sales calls, client meetings, contracts, and revenue generated.
• Monitor individual sales KPIs and performance metrics.
• Prepare pipeline reports and sales forecasts.
• Submit activity reports within established timelines.

Compliance & Continuous Improvement:

• Comply with company policies, hotel standards, and sales procedures.
• Maintain ethical business practices in all client engagements.
• Participate in sales training and professional development programmes.
• Recommend improvements to sales strategies and customer engagement initiatives.
• Contribute to continuous improvement of the Sales & Marketing Department.

Key Performance Indicators (KPIs)

• Monthly and annual sales revenue achieved.
• Number of new corporate accounts acquired.
• Occupancy generated from assigned accounts.
• Conference and banquet bookings secured.
• Client retention rate.
• Lead conversion rate.
• Number of sales calls and client visits completed.
• Proposal-to-booking conversion rate.
• Customer satisfaction score.
• Revenue from upselling and cross-selling.
• Timely submission of reports.
• CRM database accuracy.
• Collection of outstanding receivables (where applicable).
• Budget compliance.
• Individual performance appraisal score.

Qualifications & Experience
Education:

• Bachelor's Degree or Higher National Diploma (HND) in Marketing, Business Administration, Hospitality Management, Mass Communication, Public Relations, or a related discipline.

Experience:

• 3–5 years of sales or business development experience, preferably within a reputable hotel, hospitality organization, travel company, or corporate sales environment.
• Experience in luxury hospitality sales is an added advantage.
• Proven track record of meeting or exceeding sales targets.

Professional Certifications (Preferred):

• National Institute of Marketing of Nigeria (NIMN).
• Chartered Institute of Marketing (CIM).
• Certified Sales Professional (CSP).
• Digital Marketing Certification (added advantage).
• Customer Relationship Management (CRM) Certification (added advantage).

Skills & Competencies:

• Sales and Business Development.
• Corporate Account Management.
• Negotiation and Closing Skills.
• Customer Relationship Management (CRM).
• Hospitality Sales.
• Communication and Presentation Skills.
• Networking and Relationship Building.
• Proposal Writing.
• Market Research and Competitor Analysis.
• Time Management.
• Microsoft Office Suite.
• CRM Software.
• Problem Solving.
• Financial Awareness.
• Results Orientation.