Sales and Marketing Manager at SGS

Primary Responsibilities

• Implement and realize Business Development, Sales and Marketing goals for Nigeria.
• Manage budgets for marketing and sales campaigns, ensuring efficient allocation of resources
• Create unique sales plans, engaging advertisements, emails, and promotional literature to enhance the company’s brand presence in the market.
• Leadership of the sales force team.
• Build and maintain strong relationship with clients, potential customers, and other stakeholders. Manage client relationships through all phases of the sales cycle.
• Identify and evaluate customer needs, anticipate & develop opportunities through market research, and close sales deals.
• Collaborate with the business and operations team towards increasing business profitability, providing feedback on commercials and service delivery.
• Spot and follow through with business opportunities and market trends across sectors; Recommend actions for specific growth of new businesses.
• Set sales targets, track performance, and develop plans for improvement if necessary
• Analyze financials and monitor client-base for customer acquisition, customer retention and new business development.
• Plan and oversee marketing activities, ensuring consistency with overall business objectives.
• Collaborate with the tender team in analyzing tender success and developing proactive action plan.
• Respond to customer inquiries, concerns, and complaints and ensure customer satisfaction.
• Develop strong relationships with key accounts to maintain a high level of service and client loyalty.
• Prepare and present sales and marketing reports to senior management as required.
• Keep abreast of our service portfolio and specific needs from the management team.

Profile

• Bachelor’s degree or equivalent in Marketing, Business Management, Engineering or Technology or other relevant disciplines.
• MBA qualification and membership of the marketing professional body is desirable.
• 5+ years’ proven experience in a sales or business development leadership role, preferably in Oil and Energy or Manufacturing, with track record of success.
• Strong written, verbal, and presentation skills
• Proven competence in the use of office suites: MS Excel, Word, PowerPoint, PowerBI

Required Skills

• Strategic thinker with proficiency in conducting actionable market research.
• Experience in leading and managing team of sales and marketing professionals.
• Excellent interpersonal skills.
• Proficiency in analyzing market data and trends to draft reports and adjust strategies accordingly.
• Strong understanding of digital marketing and social media strategy.
• Thinks on the foot; spontaneous goal-getter!