Sales Analyst at Lontor Nigeria

Job Summary

• Lontor Hi-Tech is seeking a detail-oriented and analytical Sales Analyst to support our commercial team with accurate, timely, and actionable sales insights.
• The ideal candidate will be responsible for collecting, analyzing, and interpreting sales data across all channels — including Open Trade, Modern Trade, Distributors, and Regional Outlets — to drive informed decision-making, improve forecasting accuracy, and enhance overall sales performance.
• This role is critical in transforming raw sales data into strategic business intelligence that supports revenue growth, product planning, inventory optimization, and market expansion.
• If you're passionate about data, trends, and using insights to shape business outcomes, this is your opportunity to contribute meaningfully in a dynamic consumer electronics environment.

Key Responsibilities
Sales Data Management & Reporting:

• Collect, clean, and consolidate daily, weekly, and monthly sales data from multiple sources (ERP, CRM, distributor reports, field teams).
• Generate standard and ad-hoc sales reports for management, marketing, and finance teams.

Maintain dashboards on key metrics such as:

• Revenue by product line (e.g., fans, lighting, power solutions)
• Sales performance by region, channel, and sales persons
• Sell-in vs. sell-out analysis.

Performance Analysis & Insights:

• Monitor sales KPIs and identify variances against targets.
• Analyze trends in product performance, customer behavior, seasonality, and regional demand.
• Provide root-cause analysis for underperforming products or territories.
• Highlight top-performing SKUs, best-selling regions, and emerging opportunities.

Forecasting & Planning Support:

• Collaborate with the Sales and Supply Chain teams to develop accurate short- and medium-term sales forecasts.
• Use historical data and market intelligence to predict future demand patterns.
• Support budgeting and business planning cycles with data-backed projections.

Inventory & Distribution Insights:

• Track stock movement and turnover rates across warehouses and retail points.
• Identify slow-moving or obsolete stock and recommend promotional strategies.
• Work with logistics and sales operations to reduce out-of-stocks and overstock situations.

Market & Competitor Intelligence:

• Gather and analyze competitor pricing, promotions, and new product launches.
• Prepare comparative reports to guide pricing and go-to-market strategies.
• Monitor market dynamics in key cities (Lagos, Abuja, Kano, etc.) and advise on regional adjustments.

Cross-Functional Collaboration:

• Partner with Marketing to evaluate campaign effectiveness and ROI.
• Support Finance with revenue reconciliation and variance reporting.
• Assist Regional Sales Managers with territory-specific data packs and performance tracking.

System & Tool Optimization:

• Ensure data integrity across systems (e.g., ERP, Excel, Google Sheets, BI tools).
• Recommend improvements to data collection processes and reporting templates.
• Explore automation opportunities to reduce manual workload and increase efficiency.

Requirements & Qualifications

• Bachelor’s Degree in Statistics, Mathematics, Economics, Business Administration, or a related field.
• 2–4 years of experience in sales analysis, business intelligence, or commercial operations — preferably in FMCG, consumer electronics, or retail.
• Experience working with large datasets and reporting tools.

Skills & Competencies:

• Strong analytical and problem-solving skills
• Proficiency in Microsoft Excel (PivotTables, VLOOKUP, formulas) and Google Workspace
• Familiarity with data visualization tools (e.g., Power BI, Tableau, or Google Data Studio) – preferred
• Knowledge of ERP systems or CRM platforms – advantageous
• Excellent attention to detail and organizational skills
• Ability to present complex data in simple, clear formats
• Good communication and teamwork abilities.