Route to Market Analyst at HBM Nigeria Plc (Formerly Lafarge)

To enable data-driven decision-making for Lafarge Africa’s commercial transformation by synthesizing Route-to-Market (RTM) performance data, Commercial Capability metrics, and market insights. This role accelerates ROI through analytics that optimize sales force productivity, RTM execution, and distributor profitability. The role collaborates with stakeholders and other analysts across the business.

What you'll be doing 

• Data Synthesis & Performance Tracking
  • Serve as the single point of contact for RTM and commercial excellence data analysis, collating inputs from Salesforce automation tools, distributor P&Ls, and field reports.
  • Track KPIs tied to RTM projects and capability initiatives.
• Insight Generation & Strategic Support
  • Analyze market trends and commercial team competency gaps to prioritize training interventions.
  • Model distributor profitability scenarios and RTM expansion opportunities (e.g., new geographies, channel partners)
• Project Governance & SFA Tool Enablement
  • Support RTM project PMO through data-driven updates to Steering Committees (e.g., KPI trends, ROI forecasts).
  • Maintain Sales Force Automation tools ensuring data accuracy and user proficiency across sales teams and 3rd-party field forces.
• Monitor outlet visit planning and coverage efficiency.
• Managing the administrative processes relating to the SFA tool (e.g vendor management, user onboarding, complaint management)
• Stakeholder Collaboration
  • Partner with Commercial & Logistics Performance, S&OP, and HR teams to align data models with commercial strategy.
  • Translate complex analyses into executive-ready presentations for Commercial Leadership Team (CLT) 

Who you'll be working with 

Financial Scope:

• No direct P&L responsibility

Indirect People Relationships:

• Commercial Leadership team
• Learning & Development
• Head of Talent & Organisational Development
• All members of the Commercial and ReadyMix teams.
• Logistics Team
• Commercial Performance Team
• Logistics Performance Team

What we are looking for

• 3–5 years in data analysis roles, preferably in FMCG, building materials, or retail.
• Experience synthesizing cross-functional data (sales,logistics, finance) into actionable insights.
• Proven ability to design executive dashboards and track project KPIs
• Mastery of Route To Market frameworks and commercial KPIs (sales force productivity, ROI, Distributor profitability).
• Proficiency in Power BI, Excel, and CRM/SFA tools, Route Mapping tools.
• Understanding of Nigeria’s construction materials market dynamics