Retail Marketing & Activations Intern at AshLuxury

Role Overview 

• The Retail Marketing & Activations Intern will support the planning and execution of retail marketing initiatives, brand activations, events, and customer engagement activities across Ashluxury. 
• The role will work closely with the Marketing, Retail, Creative, and other relevant teams to support initiatives that strengthen brand visibility, enhance the in-store customer experience, and drive engagement. 

Key Responsibilities 

Retail Marketing Support 

• Support the execution of retail marketing initiatives. 
• Assist with in-store campaigns, product launches, seasonal initiatives, promotions, and brand moments. 
• Support the implementation of visual and promotional marketing materials across retail touchpoints. 
• Conduct regular checks on the execution and presentation of retail marketing initiatives. 
• Support activities that enhance customer engagement and the overall luxury retail experience. 

Brand Activations & Events 

• Assist in planning and executing brand activations, events, pop-ups, trunk shows, launches, and other customer-facing experiences. 
• Support event logistics, including venue preparation, materials, guest coordination, and on-ground execution. 
• Assist with coordinating vendors, suppliers, and other external partners involved in activations. 
• Support guest registration, customer engagement, and general event coordination. 
• Capture and document activations through photos, videos, attendance records, and activity reports. 

Market & Customer Insights

• Conduct research on luxury retail, consumer trends, competitor activities, and relevant brand activations. 
• Monitor competitor retail experiences, campaigns, events, and customer engagement initiatives. 
• Gather customer feedback and observations from retail activities and activations. 
• Support the team with insights that can inform future retail marketing initiatives. 

Campaign & Contents support

• Support the coordination of creative and marketing assets required for retail campaigns and activations. 
• Work with the Creative team to ensure required materials are available for planned initiatives. 
• Assist with creating basic content and documentation from retail activities for relevant marketing channels. 
• Support the documentation and organisation of campaign and activation materials. 

Reporting & Administration Support

• Maintain records of retail marketing activities, activations, events, and related materials. 
• Support the preparation of post-activation reports, including activities completed, attendance, customer engagement, observations, and key learnings. 
• Track assigned marketing activities and deliverables. 
• Provide general administrative and coordination support to the Retail Marketing & Activations team. 

Requirements

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Public Relations, or a related field. 
• 0–1 year of experience; previous internship experience in marketing, retail, events, customer experience, or a related area is an advantage. 
• Strong interest in retail marketing, brand activations, events, and customer experience. 
• Good communication and interpersonal skills. 
• Strong organizational and coordination skills. 
• Creative, proactive, and willing to take initiative. 
• Good attention to detail. 
• Comfortable working in a fast-paced retail environment and participating in on-ground activities. 
• Basic knowledge of social media or content creation is an advantage. 
• Willingness to work occasional weekends or outside regular hours when required for retail activations or events.