Retail Marketer at Fadac Resources

Our client is a private sector led Tier 1 Microfinance Bank that provides a versatile range of financial services to low-income groups, micro, small and medium enterprises, self-employed with entrepreneurial skills. They are looking for a RETAIL MARKETER to join their team.

Responsibilities:

• Develop and execute marketing plans aligned with the microfinance bank's objectives, focusing on retail banking products and services.
• Collaborate with cross-functional teams to design and implement marketing campaigns aimed at acquiring and retaining retail customers.
• Utilize microfinance banking expertise to identify market trends, customer needs, and competitive landscape to enhance product offerings.
• Create compelling marketing materials, including brochures, presentations, and digital content, to promote retail banking products effectively.
• Conduct market research to identify opportunities for growth and innovative strategies to reach potential customers.
• Establish and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners, to drive marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Finance, or related field
• Proven experience not less than 2 years in retail marketing within the banking industry
• Strong understanding of consumer behavior, market dynamics, and financial products/services.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment and drive initiatives independently.
• Proficiency in marketing tools, CRM software, and analytics platforms.