Chief Marketing, Public Relations & Communication Officer at Deloitte

Company Description

• The ideal candidate will lead marketing, brand, public relations and corporate communications for the client, in line with the Bank’s growth ambitions, customer strategy and regulatory obligations. 
• The mandate is direct: grow active clients, measured by Monthly Active Clients (MAC) and Yearly Active Clients (YAC); strengthen how the brand is perceived; and build a modern marketing function that delivers measurable business results.

Job Description

• Strategy and growth: Set and run a marketing and communications strategy built on customer insight and aligned to business goals. 
• Advise executive management on market intelligence and competitive dynamics. 
• Make marketing a direct contributor to customer acquisition, retention and product take-up. Ensure full compliance with the Central Bank of Nigeria (CBN) and other relevant regulators.
• Brand and positioning: Act as custodian of the client’s brand in Nigeria, keeping it consistent and distinctive across every channel — branches, digital platforms and partners. Lead the work to strengthen trust and visibility, and to position the client as a leading financial-inclusion brand.
• Integrated marketing and product growth: Design and run multi-channel campaigns across digital, offline and experiential channels. 
• Work with Product, Commercial and Operations to bring products to market, launch and scale them, and support them through their life cycle. 
• This includes the Bank’s digital and payments products and its lending offer, where marketing is central to adoption.
• Corporate communications and reputation: Run internal and external communications. Lead media relations, public affairs and crisis communications to protect the Bank’s reputation. 
• Keep communication with staff, regulators, partners and the public clear, consistent and timely. Position the client as a credible voice in financial inclusion.
• Digital marketing and performance: Build a data-driven digital marketing capability with clear measures across lead generation, conversion and customer value. Use analytics to improve campaigns and return on spend and support the Bank’s wider digital agenda.
• Team and budget: Build and lead a high-performing team. Organise the function to fit the Bank’s needs. Manage the marketing budget with discipline, for impact and efficiency. Work closely across business units to align and execute.

Qualifications

• Degree in Marketing, Communications, Business Administration or a related field
• An MBA or relevant Master’s Degree is preferred
• Professional certifications in marketing, digital marketing, communications or brand management are an advantage
• 12 to 15 years in marketing, public relations, corporate communications and brand management, with a meaningful part in regulated sectors such as financial services, banking, fintech, telecommunications or fast-moving consumer goods (FMCG)
• At least five years at executive or senior leadership level, with direct board-level exposure and a role in enterprise-wide change
• A track record of leading integrated marketing and communications transformations that produced measurable growth, customer acquisition and stronger brand equity
• Experience working across more than one market, or within a multi-country group, with the ability to align local execution to a wider brand
• Depth in digital marketing, customer engagement, performance marketing, media relations, crisis communications and reputation management
• Strong understanding of the Nigerian market, customer behaviour and the financial-inclusion
• landscape
• Experience managing significant budgets, agencies and multi-channel campaigns, with clear accountability for results.