Retail Business Manager at DreamWorks Integrated System Limited

Job Description
Category Management & Product Display:

• Work with internal partners to define, develop, implement and evolve the retail experience to maximize consumer attraction and engagement with our brand within our retail stores
• Develop & produce in conjunction with marketing, promotional in-store merchandising including window displays for all seasonal campaigns and product/service launches.
• Maintain close store observation to identify and drive corrective action ensuring the pricing, promotions, assortment and placement of products are optimal.
• Develop promotion plans to boost sales of specials by implementing pricing strategy based on competitive review of market and aligned revenue goals.
• Understand the competitive retail environments and ensure our brands deliver a differentiated experience

Strategy:

• Develop and execute the strategic vision for the product line; existing, enhanced and new technology recommendations
• Champion and lead cross-functionally to achieve the strategic initiatives
• Identify new business needs, internally and externally, as well as growth opportunities
• Define and develop associated strategic investment plans with cross-functional collaboration
• Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing
• Provide product assortment and pricing direction for new business opportunities
• Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges
• Translates the strategic goals into Retail operational plans to achieve the required targeted growth in sales and profit
• Oversee and support the execution of identified opportunities and strategies to improve customer experience/sales in collaboration with the store officers, customer service unit, Brand / marketing unit
• Generates ideas about future Retail activities to ensure a cutting edge strategy, maintains up to date knowledge of the market place, competitors and trend

Sales Management:

• Spearhead full responsibility for the delivery of agreed financial objective and Sales across all the Retail Outlets.
• Drive and increase sales performance of the Retail outlets.
• Establish Retail sales objectives by forecasting and developing annual sales quota for all the Stores, projecting expected sales volume and profit for existing and new products.
• Develop and implement sales plans to create a culture of accountability and to ensure a continued focus on sales performance and goal realization.

Requirements

• Candidates should possess a Bachelor's Degree / Master's Degree with 5 - 7 years experience.