Research & Insight Strategy at EXP Nigeria

Our client, an all-time lead player in the experential marketing industry that consults for high category muntinationals urgently requires the services of a Research & Insights Manager.

Functions & Responsibilities

• Gathering competitive intelligence on all our clients & competition by 
• Monitoring the advertising media of radio, TV, newspapers & billboards
• Monitoring field activities of competition
• Maintaining competitive information file 
• Execute Focus Group Discussion (FGDs) as the need arises
• Execute surveys as the need arises 
• Run proprietary All Media & Products (AMPS) Proprietary tools for Marketing analyses of in-house clients and competition 
• Develop qualitative research proposals 
• Analyze & write detailed qualitative research reports 
• Regularly recruit respondents for Focus Group Discussions 
• Draw up qualitative research projects budgets 
• Undertake desk (Internet) research as required to gain insights 
• Regularly create Quantitative questionnaires & Focus Group Discussion guide

Skills / Competence Requirements
Required knowledge, skills and abilities

• Good knowledge of Market Competition
• Good multitasking capabilities
• Good analytical and problem solving skills
• Proficiency in the use of Microsoft Word, PowerPoint, Excel, PowerBI, Tableau etc.
• Strategic Thinking & Marketing
• Effective management of client portfolios
• Good time management

Generic Skills

• Ability to work well under pressure
• Very good interpersonal skills
• Excellent verbal and written communication skills
• Result-oriented
• Team Player
• Analytical / Problem solving skills
• Service orientation 
• Implement all qualitative research projects as required to gain insights and support business strategy department
• Regularly sit in briefing & brainstorming sessions 

Supervisory Skills:

• Excellent Leadership/influencing 
• Coaching and people management
• Team building / conflict management
• Strong organizational skills

Professional Requirements

• A good first degree or diploma in any discipline of Research and media.
• Minimum of 5 years post qualification experience in any advertising and communication firm.
• Experience in using research and insights to solve business problems.