Research and Digital Marketing Manager at Lagos Business School

Overview

• The primary purpose of this role will be to develop and execute digital marketing plans, develop branding materials, and conduct industry market research.

Essential Duties / Key Job Roles and Responsibilities
Include but not limited to the following:

• General marketing administration including reporting and analysis
• Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through data analysis
• Proactively identify automation opportunities and recommend process improvements to improve system efficiencies
• Compile, manage and maintain detailed data on all executive education programmes to support the department’s marketing efforts.
• Based on data, identify trends, evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
• Provide analytical support to Account Managers in tracking the evolution of consumer needs by monitoring industry trends, researching and analyzing programmes on an ongoing basis.
• Develop and execute digital marketing plans, develop branding materials and conduct market research
• Maintain the department’s pages on the company website to always have current and relevant information on all programmes and seminars.
• Devise strategies to drive and track online traffic to the company website and provide reports regularly
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including and not limited to paid search, SEO and PPC
• Developing and managing social media strategy and engagements
• Manage and upload content on the website
• Promote company’s product and services in the digital space
• Evaluating customer research, market conditions and competitor data
• Any other specific or ad-hoc duty to be assigned by the Head of Programme Development and Innovation.

Qualifications

• Educated up to MSc or MBA level.
• Professional Marketing certifications from internationally recognized institutes will be an advantage.

Experience:

• A minimum of three (3) years relevant digital marketing or consumer/brand marketing work experience with at least 3 years at management level in medium to large organizations.
• Must have strong analytical and marketing research experience.
• The candidate must have an accomplished track record, exhibits confidence, demonstrable resilience and has a high and infectious energy and appetite for success.

Required Skills, Knowledge and Abilities:

• Competence in market research and data analytics
• Planning and organizational skills  
• Good interpersonal skills and influencing skills.
• Excellent oral and written communication skills
• High integrity, reliability, and confidentiality
• People management skills
• Ability to network and relate at senior level.
• Knowledge of basic accounting and budgeting
• Product management, public relations and marketing communication skills
• Knowledge of programme evaluation and quality assurance
• Must possess computer skills, including, but not limited to Microsoft Office Suite.
• Data analysis skills using MS-Excel
• Must understand and be proficient in PPC advertising, Search Engine Optimization, Email marketing, Social Media Marketing, Content Management System, CRM/Retention Marketing, Web analytics
• Must be a strategic and critical thinker and possess the ability to support strategic planning and execution for marketing activities.